Marketing Tips for Real Estate Agents

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Services for Real Estate Pros - Happy Grasshopper
RECENT BLOG POSTS
If you have an email marketing list with over 20,000 names, don't pay any attention to this. If you spend more than 10 hours a week working on your email marketing, don't pay any attention to this. If you employ a full time marketing assistant who is an expert in email marketing, don't pay any a...
09/12/2012
Be honest.  How many Facebook friends have you only met once or twice and never spoken with again? How many open house leads have you added to a database and never followed up with? How many networking events have you come home from holding stack of business cards that you never looked at again? ...
09/05/2012
Is it ok to add someone to my automatic follow up campaign I just met? The answer is yes and no.  Business relationships aren't built by collecting business cards at networking events and then immediately opting them in to your newsletter campaigns.  That being said, having an automated keep in t...
08/21/2012
I know the saying really goes - "It's not personal, it's just business." But I believe that real estate is highly personal. It can’t help but be personal.  We are talking about the largest purchase 99.9% of us will ever make.   And that is just the outer layer on a very large onion.  Dig deeper a...
08/16/2012
One of my favorite things about Active Rain is the willingness that everyone has here for sharing what is working in their business.  It is always wonderful when one of our users shares their experience with Happy Grasshopper. Thank you Karen for sharing.  I love trying new things. Especially if ...
07/19/2012
We've had a lot of clients share their results and experiences with Happy Grasshopper here on the rain. I thought we'd share one of our own success stories. Yup, that's right.  We use Happy Grasshopper at Happy Grasshopper! Here's an email that our CEO Dan sent to Kyle Paice from Rent Juice:     ...
07/12/2012
I'm not trying to offend anyone, but you know who you are and I want you to please stop sending lame holiday greetings. Tomorrow is the 4th of July.  Holidays are a great opportunity to give your sphere a friendly hello and stay top of mind, but sending a picture of some fireworks with a one line...
07/02/2012
Have you ever noticed that when you finally get something right that you have been struggling with, suddenly it's easy? Remember that sensation of finally finding your balance on a 2 wheeler.  All of that struggling was gone.  Suddenly, it was just you, wind in your hair, peddling furiously with ...
06/25/2012
I saw this pop up in the Facebook group: "What should I spend my money on?" and I thought it would be a great discussion to bring over to Active Rain. Rick Obst asked: "If you had only $1500 to invest in your real estate business, how would you spend that money?" Taking 30-40 great contacts to lu...
06/07/2012
You probably weren't expecting me to tell you this, but the most common reason people give us for not trying Happy Grasshopper is that they just don't get it.Who knows, maybe that's you? We often hear, "That seems neat, but I just don't think I could send that kind of thing to my database." Somet...
05/17/2012
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