mays landing homes: Atlantic County, NJ Real Estate Agents Need To Think Like Merchandisers… - 01/26/12 06:15 AM
Sellers must be classically conditioned to understand that selling a home is just like selling an item in a big department store.  Many agents are starting to understand the art of merchandising strategy.  The theory behind merchandising is to have the consumer get excited and purchase the product.
Real estate merchandising is all about positioning your client’s home so that a buyer takes action. Sellers and agents are starting to find out that positioning is all about PRICE. 
Putting an aggressive price (overpriced) on a home in today’s challenging market is very risky.    Sellers have to be educated on those … (0 comments)

mays landing homes: Who Determines Market Value for Your Atlantic County, NJ Home? - 01/25/12 04:06 PM
It is a misconception that real estate agents create the market value by completing a comparative market analysis (CMA). The CMA is one agent’s opinion on price and where they think your property will sell at.  No agent can tell you market value, it is created by several factors.  Market value is a combination of the Seller’s needs and wants, Buyer’s needs and wants, available inventory (competition), and giving the Buyer incentive to visit the home (creating traffic and Buyer emotion). 
Market value is really determined when the seller and buyer agree on a price, there is a validation of … (0 comments)

 
Howard "HD" DeRias (Keller Williams Realty)

Howard "HD" DeRias

Egg Harbor Township, NJ

More about me…

Keller Williams Realty

Address: 200 Tilton Road, Suite 5, Northfield, NJ, 08225

Office: (609) 484-9890

Mobile: (609) 517-1929



Listings

Links

Archives

RSS 2.0 Feed for this blog