listing agent: Tuesday Thoughts – Are You Being Replaced? - 01/30/24 05:45 AM
During my routine reading morning catch up, I read an article from Inman in which Glennda Baker known as a real estate influencer (unknown to me) made this statement at the Inman Connect New York event:
“AI is an amazing tool but what it isn’t is a substitute for you.”  
Baker then went out to discuss the creation of an avatar which suggest you as the real estate agent or as the individual are “replaceable.” And further this comment was made:
“The minute you put somebody else in communication with your clients, you are replaceable.”
As I pondered her comments, my own thought returned … (11 comments)

listing agent: Four Reasons Why Quality of MLS Listings Are Essential- Part One - 01/02/24 07:40 AM
Buyers, Sellers, Listing Agents or Buyer’s Agents use the local MLS websites to protect and promote their clients as well as to undertake residential to vacant land market research. Unfortunately, the quality of many MLS listings is missing. And that lack of quality potentially harms the public not to mention the sellers who want their properties sold.
As an aside, the MLS is the main source for the majority of residential, vacant land and rural ranches.  Each MLS feeds its information into what is identified as an IDX feed. This feed goes to various sites such as Zillow, Realtor.com, etc. The IDX … (7 comments)

listing agent: How MLS Directions Reveal The Competency of Real Estate Agents - 12/26/23 07:46 AM
As a licensed real estate agent, I regularly read the MLS listings for my potential clients.  In undertaking this due diligence research, I have gathered quite a bit of information about other real estate agents and their competency or lack thereof. Let me explain.
Knowing Rural Mohave County
Given Mohave County is the fifth largest county in the 48 contiguous states, specific directions for any rural area are an absolute necessity.  For example, here in Golden Valley, AZ the State of AZ decided to construct a concrete median barrier on Highway 68 which connects Kingman, AZ to Bullhead City, AZ. This median has … (11 comments)

listing agent: The Journey Ends for This Long and Winding Road - 12/21/23 05:41 AM
In the fall of 2023, I had the opportunity to list 10 relatively inexpensive vacant land parcels here in Mohave County. These properties fell under a court order and had to be court approved sales. Also these vacant land parcels were located in 4 different areas:
One was 90 minutes away Another 60 minutes Two each about 30 minutes in different directions Going through this court approve sales process was quite unusual.  As a buyer’s agent, I had been involved in two court approved sales here in Mohave County, but never with Maricopa County. And what a difference between the two … (6 comments)

listing agent: Let Us Be Forthcoming as to Whom Creates Value - 12/18/23 08:26 AM
Much is written about how real estate agents or salespeople in other industries must create value through value propositions.
Unfortunately, this is 100% untrue as value is created by the buyer not the seller.
THE CLIENT CREATES VALUE!
THE REAL ESTATE AGENT CONNECTS TO THE CLIENT'S VALUE DRIVERS
For example, in real estate, one buyer may wish to communicate on a daily basis. His or her value driver is constant communication.  Another buyer may only wish to receive communication when absolutely necessary.
How about local real estate knowledge?  One seller doesn’t really care about the knowledge of the real estate listing agent. His or her value … (4 comments)

listing agent: The Hidden Reward of It’s a Small, Small World - 12/16/23 08:15 AM
How often do we receive real estate listing leads where the seller has indicated he or she has attempted to sell the property using Craig’s List, For Sale by Owner or a discount brokerage firm? The seller shares he or she has been unsuccessful.
You as the listing agent look up the information. Possibly your standard of practice is to run comparables; visit each property; take photographs; confirm presence of utilities; and often here in Golden Valley, AZ or the other areas in Mohave County, AZ such as Chloride, AZ, Dolan Springs, AZ, White Hills AZ, Yucca, AZ and even areas to … (6 comments)

listing agent: Removing Sales Obstacles Are the Listing Agent's Due Diligence - 11/30/23 08:41 AM
Often real estate listing agents fail to undertake their due diligence. In real estate, due diligence is often synonymous with sales obstacles. 
For clarity, a sales obstacle is an external factor (think a dam) that keeps the sale from happening unless addressed. The goal for any salesperson AKA as listing agent is to remove as many sales obstacles or dams as possible.
With the removal of as many external factors from preventing the sale,  the listing agent and just as important the buyer’s agent must focus on the internal sales objections by the buyer such as “need to talk to the wife,” “unsure … (5 comments)

listing agent: Want to Increase Sales? Go Beyond Two Photographs - 07/18/20 10:01 AM
Believe it or not, would you list a home for $350,000 in a very stable neighborhood (homes are held for 15-20 plus years) and the market the home in the MLS showing only two (2) photographs of the front and side elevation? Oh, and by the way the property is vacant and the only one currently for sale in this neighborhood.
 
Marketing in all industries including real estate is about attracting attention and beginning to build a relationship. Displaying only two (2) pictures may indicate the following:
 
The house is a terrible mess inside The listing agent/brokerage firm is lazy or doesn’t … (2 comments)