referal sales success: Are You Increasing Sales at the Expense of Relationships? - 08/02/20 07:38 AM
In the 1992 movie, Glengarry Glen Ross, the sales trainer emphasizes the ABC of selling – Always Be Closing. This high-pressure strategy may increase sales, but in that process will lose or destroy a lot of relationships.
 
Yesterday, I invested a 45-minute telephone call with an out of town couple who purchased a vacant lot from a local builder. The builder was building one of their custom homes on this lot.
 
Unfortunately, the builder and the broker associated with this builder have not been as forthcoming as they should be.  The couple were quite frustrated and to the point of by angry.  Their … (3 comments)