successful strategy: 6 Proven Steps to Increase Real Estate Sales – Step Four Marketing - 02/05/20 05:09 AM
When we market our businesses, the purpose is rather simple: To attract attention and to begin to build a relationship. This attraction may begin with a visit to your website to actually walking through your brick and mortar doors.
 
From this simple purpose, the goal of marketing is also two-fold:
 
(1) To make a friend
(2) To open the door to a first time appointment (you initiate the contact) or have the new friend contact you or walk into your store
 
For many years, those in sales held three mistaken beliefs:
 
(1) Marketing was selling
(2) Advertising was marketing
(3) Marketing was separate from the overall sales process
 
These … (3 comments)