marketing: Fact or Fluff? - 06/13/07 05:55 AM
To begin, I want to apologize to my regular readership for the long delay in between blog posts.  Thankfully my regular readership only consists of my wife and other close family member that I force to read my blog.  Thankfully one of the reasons for my lack of posts is the continued growth of our business, which is never a bad thing in real estate.
Apology done, I now want to turn to a bit of a pet peeve of mine in the residential real estate industry.  Before I moved into real estate several years ago, I spent about five years as a litigator … (2 comments)

marketing: Can I Give You the Shirt Off My Back...PLEASE? - 03/31/07 07:34 AM
I had to finally sit down and address one of my pet peeves in the real estate industry, but a little background first.  I spent 5+ years in a mid-sized law firm litigating cases and negotiating various settlements in lawsuits.  I quickly learned that negotiation is an art form and not a science, but also that many different styles of negotiation can be effective.  That said, I am constantly amazed when I read the listings of some real estate agents.  They are stealing their client's money, and they don't even seem to realize it.
Some agents believe that their job is to sell their clients' … (9 comments)

marketing: The Shelf Life of a Letter of Introduction - 02/12/07 01:42 PM
Last spring I put together a database of out-of-state owners of property in the Plano, Frisco and McKinney areas of North Dallas.  I got a good response from the letter with several new investor clients, and a future listing from a client that decided it was best to wait a couple of more years before selling based upon his tax situation and the potential for a later deferment through a qualified 1031 Like-Kind Exchange.  I had no idea, however, that a simple introductory letter would be so long-lived.
Last week I received a call from an out-of-state owner of a home in … (6 comments)

marketing: Let's Get Personal...Real Personal!! - 01/27/07 01:06 PM
When I first got into real estate I really struggled with an advertising campaign that would focus on my strengths but also address perceived weaknesses.  As an attorney I assumed most people would assume my strengths in negotiation, legal knowledge, ability to handle complex closings, and the like.
I really wanted to accentuate these perceived strengths while countering the negative assumptions of an attorney and real estate agent: namely that I might not be creative, am also male and thus not knowledge of interior design, might not be able to be trusted (though I was surprised that many actually trust me more … (2 comments)

marketing: Home Pricing in a Soft Market - 01/27/07 06:22 AM
This past fall in Dallas saw the market slow markedly and inventory rise as homes sat through entire listings without selling.  Though I do not believe the slow down is permanent, rather more like it was catching its breath before a big spring, I did notice that a lot of agents neglected a key element when pricing their listings.
Any agent can do a quick CMA on a property to determine a range of values in an area or subdivision with comparable homes.  Unfortunately, however, it appears that too many agents stop at the CMA and do not price according to the … (0 comments)

marketing: The Secret to Success in Real Estate - 01/23/07 04:00 AM
Like me you probably hear lots of advertisements and infomercials where some man or woman in fancy clothes claims to have the "Secret to Success" in real estate or real estate investing.  Most of them seem to be about as phony as a Picasso dated in the early 18th Century, but for those who are interested there is a secret formula to success in real estate.  It can be summed up in the following stories that were passed on to me from a friend:
During my second month of college, our professor gave us a pop quiz.  I was a … (22 comments)

marketing: Should I advertise using a Realtor Guaranty or Home Buy-Out Promise? - 10/17/06 08:41 AM
If you are like most of us, you have seen the agents who advertise "Your Home Sold in 90 Days or I Sell it For Free" or "I Will Sell Your Home in 120 Days or Buy it Myself", and some of you may even use these advertising strategies with varying degrees of success.  Though typically these 'guaranty' marketing strategies are only used by established agents with the resources to follow through on their promises, there are additional legal, ethical and monetary concerns that you might want to consider before using such a system in your regular marketing.  You should also … (10 comments)


Steven Holcomb

Esq. - BBA, JD, GRI

Plano, TX

More about me…

Keller Williams Realty

Address: 3600 Preston Rd. #100, Plano, TX, 75093

Office: (972) 599-7000

Mobile: (214) 334-6454

Email Me

A place to learn, laugh and just plain marvel at the trials and travails of various real estate professionals and their clients. Brought to you by a Realtor and sometimes Attorney serving the Dallas area real estate market.



RSS 2.0 Feed for this blog