HomeFinder.com's Blog

Mastering online real estate advertising, wherever you choose to pursue it, is critical to your future business success. That’s why HomeFinder.com created the Top Ten Advertising Principles for Killer Real Estate Advertising guide. Whether you’re looking for new tips or just a refresher on online...

Happy Tuesday! In last week’s post, we shared details about the launch of our patent-pending Single Property Websites, which take the hassle out of set up and maintenance. Today we wanted to show just how easy it is to get your Single Property Websites up and running in three simple steps and in ...

Your listings have a home address. But do they have a Web address? We’re talking about Single Property Websites. Whether you love ‘em or hate ‘em, don’t discount them just yet. You know 90 percent of buyers search for homes online. But did you know the way they search is getting more specific? At...

As your own inbox can probably attest, it’s a crowded space out there with hundreds of emails competing for attention. Planning or already implementing an email-based strategy to reach out to current clients and prospects? Keep these user-friendly tips in your email marketing toolbox and optimize...

These days, you’re faced with a dizzying array of media, formats and creative challenges. Not the least of which can include SEM/pay-per-click, brand display ads, direct response display ads, syndication or even print. Want to simplify real estate advertising? Keep it simple. Don't get distracted...

  It’s been two years since our last post here. Wow. How time flies. We’ve been working hard these last two years to re-brand (Homescape to HomeFinder.com) and maintain our commitment to provide a practical and trusted site where buyers can search for homes (and helpful resources to aid that sear...