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real estate marketing: 3 Tips That Will Maximize Your Time on Social Media
- 06/30/14 12:06 AM
Social media marketing has really taken hold, and for the most part, real estate professionals get it. Posting statuses that are about more than just listings, connecting with other professionals in the area or staying up to date with what your followers are doing, these are all things that you know are important. What real estate professionals are really missing is a way to stand out from all the noise of social media.
Competing businesses, pictures of a new puppy or those addicting Buzzfeed articles all make up this noise that is distracting clients and prospects away from your business. Regaining … (3 comments)
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real estate marketing: 7 Ways to Steer Boomerang Buyers Back to Homeownership
- 06/26/14 02:18 AM
“Boomerang” buyers are those who had lost their eligibility to own a home because of a foreclosure or short sale, but are once again eligible to enter the market. At the start of the housing bust and through 2013, there were more than 5.3 million homeowners that lost their home because they were unable to afford their mortgages. Fortunately, many of these buyers have sat on the sidelines long enough and can once again qualify for an FHA loan.
According to CoreLogic, at least 3.4 million of the U.S households that fell victim to the housing bust have waited the mandatory … (0 comments)
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real estate marketing: Build a Rockin' Portfolio with These 3 Tips
- 06/23/14 06:54 AM
Whether it’s low maintenance costs, access to amenities or the uncertainty of committing to a mortgage, more and more people are starting to realize the benefits of renting. In fact, the National Association of Realtors found that five to six million new rental properties will be created within the next ten years. Working with these renters can offer real estate professionals a unique opportunity to grow your referral network, establish relationships with future buyers and ensure long term wealth. Here are three helpful tips that will help you build your rental portfolio by better marketing your rental properties, so that you … (2 comments)
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real estate marketing: 13 Tips for an Awesome Online Reputation You May Not Have Considered
- 06/09/14 10:23 PM
Eighty-one percent of customers reach out to friends and family on social networking sites for advice before purchasing products (Vocus). What people are saying about you online can make a world of a difference for your business, and social media is where most of this chatter begins and ends. This makes online reputation management a critical factor for growing your business.The good news is that if you have the right tactics, you can feel confident that what people are finding about you is contributing to the success of your business.
With that said, here are 13 tips to build a kickin' … (2 comments)
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real estate marketing: The Essentials to Great Real Estate Videos- Part 1: Creating A Plan
- 02/21/14 05:52 AM
Creating and sharing quality videos is a great way for real estate professionals to drive more traffic to their website, increase brand exposure, and better showcase property listings. In fact, 85 percent of users say they are more likely to purchase a product after watching a video (ComScore).
Joe Sesso, Homes.com National Speaker and edutainer, has had success in creating videos to promote his own business and he shares this expertise during his “How to Leverage Video Marketing for Real Estate: How to Make & Use Videos That Will Leave Your Competition in the Dust” presentation from NAR 2013.
But before we get into how you can create … (2 comments)
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real estate marketing: Marketing So Useful, People Would Pay For It- Radical Transparency
- 02/07/14 04:11 AM
In the first edition of Homes.com’s “Marketing So Useful, People Would Pay For It,” we discussed the importance of self-serve information. This time around, we will explain why Jay Baer says that radical transparency is essential to building and maintaining relationships with your clients and prospects.
Transparency refers to the idea of operating your business in such a way that information, both good and bad, is made available for consumers. Jay Baer, one of the nation’s leading social media and marketing guru, says that the typical response to negative consumer reaction is to delete or ignore negative comments. Although this may seem like a quick fix, … (0 comments)
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real estate marketing: Share Your Real Estate Success Story for a Chance to WIN $500!
- 08/28/12 05:12 AM
Homes.com wants to REWARD you with $500 for sharing a success story with us from your real estate career.
Did your negotiating skills score an impossible deal? Have you tried a quirky new marketing tactic that everyone said wouldn’t work, but it did? Need more inspiration? Check out Angelique's success story in the video posted below!
To enter, simply click here and tell us in your own words about a monumental experience, advice or something that has inspired or motivated you to be the successful real estate professional that you are today! Enter here for a chance to win $500!
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Social media marketing has really taken hold, and for the most part, real estate professionals get it. Posting statuses that are about more than just listings, connecting with other professionals in the area or staying up to date with what your followers are doing, these are all things that you know are important. What real estate professionals are really missing is a way to stand out from all the noise of social media.
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