generating leads: 5 Tips to Build and Increase Real Estate Sales Production - 05/14/13 04:25 AM

Every now and then we'll hear from agents that they are not too pleased with what they consider a mediocre level of sales production. They are always looking for ways to generate more business and earn more income, but we've wondered if they're truly doing everything they can to increase production. This includes keeping in touch with their sphere of influence and past clients, building, marketing and maintaining their image within their territory, and offering top-tier service that builds repeat and referral business, as
well as loyal customers.
 
To ensure that you won't go into a slump, here … (1 comments)

generating leads: Share your Wealth of Knowledge through Social Media - 10/19/12 10:05 AM
As real estate agents, we need to keep up with the changing landscape of social media. That’s why I found a recent webinar featuring marketing guru Matt Heinz so interesting. The author of “Successful Social Selling” held positions at companies such as Microsoft, Boeing and Market Leader before launching Heinz Marketing in 2008. Some of his tips can be a big help to us as we formulate or beef up our marketing plan. Here are a few ideas from him and other social media experts I’ve recently talked to about the concept.
If you use your social networks to filter information … (0 comments)

generating leads: Please Prospects with A Site Done Right - 08/29/12 04:13 AM
One of the major changes in real estate in the past few years is how consumers acquire information. Before the Internet started having a major impact on our business and personal lives, someone looking for a house had to pick up the phone and call us. Gotcha!
Today most consumers can – and prefer to – get their information online. So it’s up to us to make sure they get it and know that we’re the person to contact when they’re ready to buy. A recent Webinar discussed this topic. Here are some tips:

Effective tools for marketing on … (2 comments)

generating leads: 11 Methods for Capturing Local Leads - 08/17/12 03:06 AM

It is a small world (after all) when it comes to getting noticed in the real estate game. That’s because buyers are often looking for something specific in a certain part of town. As the local experts of that neighborhood, that’s where we come in, so I’m often looking for extra tips and ideas to attract people to my website. I came across some things worth sharing from a recent Active Rain webinar:
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Read more best practices for Realtors … (6 comments)

generating leads: Tools and Tactics for Obtaining an Online Audience - 07/18/12 08:56 AM
A curator sounds like – and actually is – someone who oversees items at a museum or library. Nowadays it also means someone who reads, gathers, sorts and presents information from a variety of sources for distribution on social media platforms.
In other words, it’s you. What? You didn’t know that was part of your job description as a real estate agent? Well, it should at least be creeping into your vocabulary or onto your to-do list if you want to get your name and message out to the masses. Even if you’re not a polished writer, you still have … (3 comments)

generating leads: Get Blogging Right with the Write Stuff - 04/25/12 02:56 AM

If you’re a real estate agent there’s a good chance you didn’t major in English or world literature in college. And that’s OK because the type of writing you need to do to get noticed doesn’t require grand prose or a never-ending supply of flowery adjectives.
When it comes to blogging, you basically need to be yourself and write about things you enjoy about your community, such as the views, historic neighborhoods, parks, churches, schools or social activities. If you want your blog to be well received, you should post articles that are important with an informative and entertaining flair. … (2 comments)