lead cultivation: Tools and Tactics for Obtaining an Online Audience - 07/18/12 08:56 AM
A curator sounds like – and actually is – someone who oversees items at a museum or library. Nowadays it also means someone who reads, gathers, sorts and presents information from a variety of sources for distribution on social media platforms.
In other words, it’s you. What? You didn’t know that was part of your job description as a real estate agent? Well, it should at least be creeping into your vocabulary or onto your to-do list if you want to get your name and message out to the masses. Even if you’re not a polished writer, you still have … (3 comments)

lead cultivation: Staying in Touch Can Pay Off in the Long Run - 07/13/12 02:18 AM

We meet a lot of people in this business – some in person and many more through various forms of social media. Whether they’re prospects, clients, friends or “friends” (the Facebook kind), maintaining a relationship with everyone is crucial to your business. After all, you never know what might happen down the road.
Denis Savard, a Realtor in eastern Tennessee’s Jefferson County, has a motto of keeping prospects in his database “until they buy or die.” That’s a clever and/or clunky way of saying that everyone is a potential client, so staying in touch is good business. His strategy … (3 comments)

lead cultivation: California Agent’s Diligence Finally Starting to Pay Off - 04/27/12 02:03 AM
Want fries with that? That question isn’t in many real estate agent handbooks, but when things got especially tough for Josh Herbel he started serving food at a restaurant to make ends meet.
Now after thinking about quitting his day job Herbel can’t wait to exit his night job because of a market turnaround in the California desert region of Rancho Mirage. Much of his optimism springs from a $1.25 million transaction that resulted from a HouseHunt lead, two more strong possibilities on the horizon and a pipeline that includes at least a dozen prospects he’s actively in touch with.

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