consumer psychology: Window Wisdom Wins Walk-ins - 08/13/08 07:35 AM
When a person stops to look at the information you've posted on your window, you've piqued the interest of someone who wants to know more about real estate.  That person may end up being your next client.  So what are you posting on your office window to attract the potential buyer or seller?
We've had amazing results at one office with flyers on the window highlighting:
First Time Home Buyer Programs; Deals under $200,000; and, Short Sales and Bank Owned Properties. The media coverage of the real estate market right now makes everyone wonder, "When will the market bottom?"  Needless to … (3 comments)

consumer psychology: Perspective Shift: Single Family Residence to Condo - 08/10/08 05:19 AM
I’ve been working with a client who seemed adamant about owning a single family residence. As we went through his selection criteria, he was a bit hung up on avoiding a condominium.
A lot of people do not want to consider the prospect of owning a condominium for a variety of reasons: HOA fees which can go up at the whim of the board, shared walls, no or little yard. But as I explained what HOA fees covered in many complexes and the overall affordability of condos, and with his admission that he didn’t really want a lawn to maintain, I … (0 comments)

consumer psychology: There's nothing wrong with it! Except one thing… - 08/04/08 07:40 AM
It goes without saying that we're all facing a number of challenges in the market right now.  Sellers think their homes are still worth prices paid in 2005 & 2006.  Buyers think home prices will keep dropping and, thus, make them more affordable.
But one reaction to current market prices makes me scratch my head a bit before I reply.
An associate and I were just talking about showing potential clients various listings in price ranges which would be very affordable to them.  In several instances, if the price of a property had fallen recently, the client would say, "Oh, well, … (11 comments)


Howard Wilson

Santa Monica, CA

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Wilson Than Real Estate

Office: (310) 907-5880

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