luxury home class: Stop Listening To "Luxury Home Sales Gurus" This Instant! - 01/15/20 11:27 PM
I felt compelled write this blog so you don't shy away from selling a few Luxury Homes every year..
The "gurus" (even one guy with $1 Billion in sales) aren't telling you the real or whole truth..
The guys on TV are working in big flashy markets and not the typical market..
They are full of hype and fluff trying to get you buy all sorts of unwanted and outdated stuff from them..
1- You don't have to be a mega agent..
2- You don't need to spend a fortune on marketing..
3- You don't need to compete with the … (5 comments)

luxury home class: Here's The Only Thing Buyers & Sellers Want To Hear From You! - 12/04/19 10:13 PM
You are taught to build rapport .. 
Baloney BS makes you sound like a salesperson
It’s awkward unproductive and ineffective
Building rapport signals one thing
A sales pitch is coming
You don’t create rapport at the beginning of your presentation, it’s something you’ve earned by the END of it.
So if you’re trying to close deals, then stop thinking “rapport” and start thinking SETTING STATUS
Here’s a different process that they will find unique and intriguing
First..  talk about what is changing in the industry and what is costing people money and making money for others..
Second.. show why you’re an expert in this change
Third.. give a sense that with your help, the buyer or seller … (2 comments)

luxury home class: Cyber Monday .. You Get One Shot At 2020! - 12/02/19 06:11 AM
You will get 365 days to make 2020 the best year of your life.
The average Realtor isn't going to go through all the trouble it takes to double their business..
They’ll keep doing the same things they’re doing now, and in about 3-5 years still be making the same income..
The #1 thing you should consider is selling more higher end homes than you are now..
That is the fastest and least stressful way to double your business..
I would like to introduce you to doubling your average sales price
This means you won’t work any harder just make more money for it..
Below this blog there … (2 comments)

luxury home class: Black Friday Special! 7 Months Unlimited Luxury Home Sales Training - 11/28/19 10:43 PM
  This is a one time offer .. never to be offered again!
I will be working with only 7 Realtors all of 2020..
You will have Unlimited Access to me by phone, text, email or messenger 
Learn everything you ever wanted to know about Luxury Home Sales from A to Z (including a library of the best of everything examples delivered on Day 1)
You may be really good now but my goal is to make you even better at everything including Sales, Marketing, Social Media, Lead Generation and anything related to the Internet..
You will learn … (0 comments)

luxury home class: How To Have Confidence And Control In Every Presentation! - 11/24/19 09:17 PM
Bottom Line .. the person with the most confidence and that is in control of any presentation wins!
I was taught in the old days to appease buyers and sellers..
Baloney .. B.S. if you let them have control you will probably not get the listing..
Confidence comes from knowledge and not giving a damn what anyone else thinks of you .. then you are free to be you!
Control of a presentation comes from you having a set process you don’t ever deviate from, if someone has questions tell them you will answer them all at the end .. otherwise you will not get … (2 comments)

luxury home class: Can You Do 20 In 2020? - 11/20/19 10:30 PM
If you are considering and decide on adding a few higher end sales to your existing business.. This is the perfect example of what your business can look like.. Matt C in NJ with his effort and my guidance did 20 sales this year.. That sounds like not a lot :-) His results were $8 Million production and $240,000 GCI So that's less than 2 sales a month and a quarter million income.. I helped him focus some of his business on higher end sales while keeping his existing business going strong.. He did just 5 sales over $500,000 and achieved these numbers.. So he had time for family … (3 comments)

luxury home class: How To Make 64 Pieces Of Content In A Day! - 11/17/19 08:35 PM
This is a birthday gift from Gary Vaynerchuk and it isn't my or your birthday .. it's his!
This may be the greatest birthday gift I have ever received..
You never again have to rattle your brain on what to do on social media..
It's all mapped out for you..
Use some or all of his suggestions every day..
No reason to pay anyone unless you want it all done for you..
Click on the links or photo and enjoy!
64 Pieces of Content In A Day
How To Make $111,000 With Only 4 Home Sales
70+ You Tube Sales Training Videos
30 Day Luxury Home Sales Challenge
Luxury Home Sales Training
To your … (3 comments)

luxury home class: Marketing Trends for 2020 What Will Happen That Nobody's Talking About - 11/06/19 09:06 PM
Sharing an article from Neil Patel who is one of the world's top SEO Authorities..
Marketing in 2020 is going to change.
But not the way you are thinking.
Sure, everyone is talking about things like voice search, but there is nothing new about that.
Instead there are more important changes that will happen, but no one is talking about them.
Click on the links or photo and enjoy!
Here's What Will Happen In 2020
How To Make $111,000 With Only 4 Home Sales
70+ You Tube Sales Training Videos
30 Day Luxury Home Sales Challenge
Luxury Home Sales Training
To your success,

luxury home class: I Want To Help You Through All Of 2020! - 10/21/19 10:29 PM
I will only be working with 7 Realtors the entire year..
This means you will get my complete unlimited attention..
There is no doubt no one else including your broker will do this..
My goal is to help you add 4+ higher end home sales to your existing real estate business..
This will add 100K+ to your income..
You will learn everything from A to Z for both real estate sales and luxury home sales from my $100 Million Sold Experience..
You will never pay ridiculous money for leads ever again..
You will do unique things that will cost little or no money and have little or no competition..
I was a very … (20 comments)

luxury home class: The Seller Says "Let Me Think About It" - 5 Best Or Worst Words? - 10/21/19 12:41 AM
"Let Me Think About It"
These are either the 5 BEST words in business...
Or the WORST.
Let me explain: imagine for a moment that you're working hard on a listing presentation, and the seller finally says to you:
"Let Me Think About It"
Well, ... are you about to get paid?
...or is the deal about to die?
When I hear those exact words I know my chances of “closing” just went down by 66%. 
Now I'm staring at 3 "doors"

Behind door #1: Deal! The seller ACTUALLY wants to list! I am going to win the listing!
Behind door #2:  No Deal! They ONLY want … (47 comments)

luxury home class: Are You Going To Play Offense Or Defense in 2020? - 10/20/19 11:59 PM
Let's talk about both..
Defense looks like this:
1- Sit back and work referrals
2- Don't try new strategies and markets
3- Pay crazy money for leads that aren't that great anyway..
Consequence - Same Old Income and Same Old Boring Business
Offense looks like this:
1- Work new and unique strategies (cost little or no money)
2- Double your average sales price
3- Work higher end or higher priced home markets..
Consequence - New Energy .. More Money .. Work Less
I have done a ton of videos on everything A to Z about higher end home sales (useful in any market) that include sales, marketing, mindset and strategies..
Click … (26 comments)

luxury home class: Real Tactics And Strategies For You To Sell A Few High End Homes - 10/13/19 11:44 PM
There are 70+ YouTube Videos available for your viewing on  Higher End Home Sales..
They cover everything from mindset, marketing to tactics and strategies for capturing higher end clients..
Some of the strategies include: Here's a list of them .. Linkedin Strategy .. Open House - Co-Marketing with Auto Dealership Private Listings .. Zillow Make Me Move .. Monthly Market Report Message .. Homes With Equity Strategy .. New Home Builders Strategy .. Facebook Ads (Great Copywriting) For Higher End Clients .. Expired - 1 to 3 Years Old .. Data Driven Lead Generation .. Unique Farming Strategy .. YouTube 
Focusing on any one of these can bring an extra $100,000+ to your … (4 comments)

luxury home class: I Am Done Being A Nice Guy! - 10/13/19 11:23 PM
Not exactly .. I am still nice but am done trying nicely to get this point across!
You keep listening to brokers, team leaders, gurus, and lead generation companies..
They keep saying the same thing and you should run from the same old advice (it's old)
They keep telling you to call Expired, FSBO, and all prospecting that you know sucks and you won't do it..
The lead generation companies tell you they have the magic pill of motivated buyers and sellers..
You spend a fortune only to realize they were full of s...!
1- Start adding higher priced homes to your … (17 comments)

luxury home class: Double Your Business In 2020 The Easy Way! - 10/13/19 10:57 PM
OK! First of all 2020 is a double number all in itself so that must be a sign :-)
You have two options (math examples included :-))
1 - Double Your Transactions 
2019 - 20 Sales @$200,000 Sales Price = 20 x $6000 Commission = $120,000 
2020 - 40 Sales @$200,000 Sales Price = 40 x $6000 Commission = $240,000 
CONSEQUENCE - Less time for your family or fun .. more issues and stressful clients
2- Double Your Average Sales Price
2019 - 20 Sales @$200,000 Sales Price = 20 x $6000 Commission = $120,000 
2020 - 20 Sales @$400,000 Sales Price = 20 x $12,000 Commission = $240,000 
Here's some additional math..
2020 - 20 Sales @$200,000 … (0 comments)

luxury home class: The Ultimate List of Free SEO Tools - 10/09/19 10:50 PM
I received this email from Neil Patel .. one of the world's top SEO experts..
I thought I would pass it on to you..
Maybe you can pass it on to your web person :-)
When I first started in the SEO industry over 10 years ago, you had no choice but to learn everything.
And if you wanted to see results, it was a pain, as you had to do everything manually.
But these days, a lot of SEO is automated through tools.
Tools can do almost everything such as tell you if your site has been penalized, or if you have content decay, or the keywords … (2 comments)

luxury home class: Money Can Solve Your Biggest Problems! - 10/06/19 09:16 PM
Life often comes down to a few simple problems..
On a small scale, maybe you need a nanny because you have nobody to help watch the kids when you need to do work.
Perhaps you need a new car because the one you have is beginning to break down and be a headache.
Nothing that money can’t solve, right?
On a bigger scale, maybe you want to scale your business or you want more time for yourself and your family.
Again, nothing that money can’t solve!
Because MONEY is used to solve life’s problems—that’s literally what money is for.
Hungry? Use money to buy food.
Tired of staying in one spot and … (1 comments)

luxury home class: Are You Ready To Challenge Yourself & Sell A Few Luxury Homes In 2020? - 09/29/19 11:59 PM
I really wish I would have added a few high end sales to my business much earlier in my career..
It was so much better than I expected!
After wasting so many years I lost count working with lower end and median priced clients.
I decided to jump in head first into going after higher priced buyers and sellers..
I discovered a few things that surprised me or I really hadn't thought about.
Imagine the following being part of your business..
More Money,  Educated Buyers and Sellers, Having More Free Time, Less Emotional Clients and Less Work..
1 - More Money - The math is very simple. Selling a Luxury Home in most … (3 comments)

luxury home class: What Are You Committed To For 2020? - 09/29/19 10:42 PM
There are only a few reasons in life why something starts off well, but then begin to literally stop working..
Your Commitment Wanes—you find you just aren’t committed to something, so it begins to lose its usefulness
It Becomes Old or Obsolete—much like an old computer or car, sometimes things just age
You Fail to Adapt —occasionally things will change in the world and you no longer use the product correctly
Mindset—your emotions change about something, which can indirectly change your commitment
It's the perfect time now to put everything in place for 2020..
My own commitment is to add even more higher end sales to my business..
Why? So … (1 comments)

luxury home class: Do You Have The Confidence To Sell Higher End Homes? - 09/29/19 10:01 PM
I still can't believe I jumped into the higher end market and it wasn't at all what I feared..
I kept my existing business going and just added higher end sales to my focus..
After wasting year after year with emotional, big issues, barely qualifying clients..
Not to mention wasting all sorts of money on marketing to them..
I realized all I had to do was focus on 4 things to capture, convert and close higher end clients..
Knowledge, Presentation, Branding, and Strategy
I also realized I didn't need to spend a lot of money to achieve all of this .. most of it was FREE..
The result … (1 comments)

luxury home class: How To Stand Out With Your Real Estate Marketing [18 YouTube Videos] - 09/22/19 10:35 PM
Here are a bunch of YouTube Videos I have created on how to stand out with your real estate marketing..
Getting attention from buyers and sellers requires you to be unique..
You can't do and say the same thing as everyone else..
That makes your conversion ratio go way down..
Some of these are geared for higher end clients but are appropriate for everyone..
These videos cover a little bit of everything :-)
Click on the links or photo and enjoy..
How To Stand Out With Your Real Estate Marketing
How To Make $111,000 With Only 4 Home Sales
70+ You Tube Sales Training Videos
30 Day Luxury Home Sales Challenge
Luxury Home Sales Training
To … (0 comments)

Hugh Thomas Lorch,  Luxury Home Sales Training (Sterling Fine Properties) Rainmaker large

Hugh Thomas Lorch

Luxury Home Sales Training

Phoenix, AZ

More about me…

Sterling Fine Properties

Address: Scottsdale, Az

Mobile: (602) 492-4844

Email Me

Author Bio: Hugh Lorch…Arizona Luxury Homes….15 Years Residential Real Estate…Member of the Institute for Luxury Home Marketiing View all AR Posts By Hugh Lorch Website   Google+                        




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