past clients: Positioning Is Everything! - 02/28/08 03:22 AM
Attracting and retaining clients is essential to the success of any business. Long-term clients are likely to feel more satisfied, are more likely to refer others, and are more likely to purchase additional products and services from you. What are you doing to keep the customers you have worked so hard to get?Your past clients are your best resource for new clients, so marketing to them should be one of your primary focuses. The relationship doesn't stop at the closing table, so remember your clients year round, without fail. Post closing follow-up and consistent contact have the potential to open up … (3 comments)

past clients: Why An Average Of Only 11% Of Your Past Clients Will Return - 08/22/07 08:20 AM
In this competitive business of mortgage lending, relationship marketing is the most effective method to grow and maintain your business. Shockingly statistics show that 93% of purchasers are satisfied with the professional they used. However, only 11% return and buy from them again. Why? It's because they don't remember their name or contact information.You must work at having your past clients equate your name and face with all their mortgage needs. Maintaining high visibility hinges on reasons to stay in front of your clients. The problem is that most loan officers spend 95% of their budget on image marketing. And that … (2 comments)

 
Jeff Schraeder (Southwest Funding)

Jeff Schraeder

Dallas, TX

More about me…

Southwest Funding

Office: 972(389) 464-9203

Mobile: (214) 532-6692

Discover what others have, no one works harder to get you your dream house. Our experienced staff is here to work with you to develop your loan application quickly, accurately, and honestly to make the strongest case for you. Then we shop our network of wholesale lenders to find the loan program that fits you best. We pride ourselves in helping you get your questions answered with prompt, courteous service. We never forget that it is personalized one on one service that sets us apart from the rest.


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