texas: The One Number You Need to Grow
- 06/05/07 06:25 AM
"Customer satisfaction is not the same as customer loyalty." - Vicky LenzCustomer loyalty - it's a phrase we hear repeatedly, yet its meaning is still often confused. For some, customer loyalty means customer satisfaction. For others, customer loyalty refers to the amount of money a client spends at their place of business.While the idea encompasses both of these views, we need to take the concept one step further to see its real payoff: customer referrals.A recommendation is perhaps one of the strongest signs of loyalty, because making a referral goes beyond being satisfied. A customer who makes a referral is putting … (0 comments)
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"Customer satisfaction is not the same as customer loyalty." - Vicky LenzCustomer loyalty - it's a phrase we hear repeatedly, yet its meaning is still often confused. For some, customer loyalty means customer satisfaction. For others, customer loyalty refers to the amount of money a client spends at their place of business.While the idea encompasses both of these views, we need to take the concept one step further to see its real payoff: customer referrals.A recommendation is perhaps one of the strongest signs of loyalty, because making a referral goes beyond being satisfied. A customer who makes a referral is putting … (0 comments)
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