“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” -David Ogilvy, "pope of advertising"
By: Joe Salcedo of Reno Real Estate Blog
Understanding your market can put you ahead not by $4,000 or $4,000 or even $140,000 but as much as $155,000. Or if you choose not to heed, pick $155,000 from your pocket. My client April (not her real name) was strongly advised (with graphs to show her) to sell her house in August of 2007. She waited till the market got better. We could have sold it … (6 comments)
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