real estate marketing: Syndication... Your Best Frenemy - 07/27/17 04:07 PM
Your sellers need to know that no matter where home buyers are looking, their listing is there… even if it means sharing a hard-earned home with your competitors. Since most home searches start online, it’s important to cast the widest net possible… So, love 'em or hate 'em, the impact of listing portals is undeniable.
 
Straddling the line between collaboration and competition, syndication is your best frenemy....
 
 
Visit the IDX Broker blog to read on!
(2 comments)

real estate marketing: Establish Your Real Estate Site in Google Search Console, Part 3 - 03/01/17 02:23 PM
This is the final installment in a series on How to Establish Your Real Estate Site in Google Search Console (inspired by an IDX Broker Blog Post written on Dec. 15, 2016).
 
If you haven’t yet taken the leap into the world of search analytics, I recommend starting with Part 1 of our series which covers adding and verifying your site(s). Once your site is being indexed, check out Part 2 to learn how you can give Google a head start on finding your content. Now that you are taking full advantage of this free suite of informative tools and receiving valuable feedback about how … (2 comments)

real estate marketing: Establish Your Real Estate Site in Google Search Console, Part 2 - 02/10/17 01:14 PM
This is the second installment in a series on How to Establish Your Real Estate Site in Google Search Console (inspired by an IDX Broker Blog Post written on Dec. 15, 2016).
 
As I covered in Part 1, Google Search Console is a free suite of informative tools which provides you with valuable feedback about how your site performs in Google Search results. This platform (formerly known as webmaster tools) can monitor which queries cause your pages to appear in search results, how said pages rank for specific keywords, and much more.
By now, you not only know what Search Console is but also how create your … (2 comments)

real estate marketing: Establish Your Real Estate Site in Google Search Console, Part 1 - 01/25/17 10:11 AM
We all know the importance of intentional, well thought out content and the positive influence it can have on search engine optimization (as evidenced in Tammy Emineth’s recent blog post, I Don’t Think About SEO…). So now that you hopefully *are* thinking about SEO, what can you do to take it a step further? You’ve likely heard of the Google Search Console (formerly webmaster tools) and you may be using it, but probably not to its fullest extent. If you haven’t heard of it, let me back up.
Here’s why you need it: This free suite of informative tools provides you with … (5 comments)

real estate marketing: Growing Your Business Through Easy Lead Management - 12/19/16 10:10 AM
Ask any real estate professional and they’ll tell you one of the best parts of the job is the freedom to own your own brand and content.  It just so happens freedom is also why agents and brokers love WordPress.
 
The WordPress CMS (Content Management System) platform provides REALTORS every opportunity to tailor their site, build SEO, and stand out from the crowd.
 
Want a different look? Change themes.
Want more functionality? Add a plugin.
Want to target a specific audience? Customize your content and links!
 
Combine WordPress functionality with near real-time IDX data and you have a robust marketing resource that goes beyond your personal … (4 comments)

 
IDX Broker, IDX, LLC. (IDX, LLC.)

IDX Broker

IDX, LLC.

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