real estate marketing: 40 Ways for Real Estate Agents to Market Listings - 01/08/20 01:19 PM
A good real estate listing marketing plan should accomplish three things: it should impress the sellers, sell the listing faster by attracting buyers, and should attract future sellers who will take note of your marketing efforts. When making your listing marketing plan you should also consider your local market, your ideal buyer, and the expectations of the seller. The list below is designed to help real estate agents market listings in 2020.
1. Use Specialized Niche Landing Pages:
Did you know that you can use IDX to create individual niche landing pages on your real estate website? Examples include web pages for mountain … (0 comments)

real estate marketing: 50 Ways to Market Yourself as a Real Estate Agent - 12/18/19 09:27 AM
Marketing yourself as a real estate agent can seem overwhelming. The amount of time it takes to create marketing materials, publish, and promote yourself can seem unrealistic when you already have a million tasks to do. But we have curated the fastest and easiest ways to market yourself and attract leads as a real estate agent. These tips are designed to build relationships with leads and produce an actual ROI.
1. Attract Niche Leads with Specialized Landing Pages:
Did you know that you can use IDX to create individual niche landing pages on your real estate website? Examples include pages for mountain view … (2 comments)

real estate marketing: Review Your Process to Grow Your Real Estate Business in 2018 - 11/16/17 08:30 AM
We are rounding that corner into the holiday season, which means we are also coming to the end of the year and the time-honored year in review process.  Agents and Realtors® will be looking back over 2017 to see where they made gains and where they still need improvement.  Before you look at making changes in your business, be sure you look closely at your current process to grow your Real Estate business in 2018.  Remember the old adage “there’s always room for improvement”.
 
Check out out latest blog for some places you should review for improvement before you make changes in … (0 comments)

real estate marketing: Building Relationships in Real Estate to Overcome the “No” - 10/16/17 08:35 AM
Hearing the dreaded word “no” can be daunting and discouraging, especially for newer Realtors® and Agents.  However, attempting to overcome Buyer objections with rapid-fire “come backs” to their objections will only breakdown rapport and hurt the relationship.  By providing the Buyer helpful information that addresses their concerns you will be able to nurture the relationship, move it forward and overcome the "no".
Remember:
Some objections are unfounded, but some are real issues you can help Buyers overcome People don't want to be sold to Moving a relationship forward in Real Estate doesn't always mean a sale now Whether your Lead is ready … (1 comments)

real estate marketing: Are You Willing to Pay Online Gatekeepers for Real Estate Leads? - 10/05/17 07:28 PM
According to a recent report from our friends at Zillow, most people still find their agent through referral, but that trend is rapidly changing.  With the continued growth of a digital world, more and more people are finding Agents through online referral resources like Zillow, realtor.com and the like.  What is your plan to stay relevant, be found and grow your business through Real Estate leads?
The biggest gatekeepers we see are still Zillow, realtor.com and Facebook.  However, there are some new players on the field as well: like the social site Nextdoor and, possibly coming soon, Amazon.  The gatekeeper role is … (2 comments)

real estate marketing: Real Estate Niche Marketing- Taking it From Theory to Reality - 09/26/17 10:39 PM
The world of Real Estate sales is so vast it is impossible to be all things to all people.   Even if you could somehow do it all, it would still be impossible to reach every market segment through marketing. These are just several of the reasons why niche marketing has seen such a rise in popularity and has become the go-to strategy for success.
Taking the Real Estate niche marketing from theory to reality it requires a plan. Realtors® that make a plan and then set it in motion are far more likely to find success than those who perform marketing activities … (3 comments)

real estate marketing: Tips on How to Fuel Your Real Estate Marketing Machine - 08/23/17 12:14 PM
Whether you are a part of a large brokerage or an independent Realtor, the options of how to fuel your machine are endless. So how does one decide what to direction go with so many options?
Don’t think about marketing in a compartmentalized way. It’s not “old school” vs “new technology”. It is about how we pull what works for our Real Estate business/Team from all the available options. Don’t get hung up on any one thing, find the synergy. Some of the most successful Agents and Brokers blend traditional methods with new concepts and a lot of personal touch. Below are … (0 comments)

real estate marketing: Is Your Email Marketing Strategy Tired? Click Here for a Refresh - 06/07/17 03:12 PM
It feels like we have been doing email forever at this point and we should have it all down. Although email marketing remains one of the most effective tools in the marketing tool belt, it is also one of the most mismanaged techniques used by Relators®.
It's not that there isn’t a desire, but to many, it feels so every day that there is not enough thought around putting an actual strategy behind it. But when managed with a strategy, email marketing remains one of the best ways to build your brand and name recognition, keep your name in mind and keep … (2 comments)

real estate marketing: SEO Can Be Tricky, So Learn the Tricks - 05/05/17 03:29 PM
Feeding your marketing and sales funnel is a never ending process. The more demanding we become as an industry and as consumers, the more dedicated effort it will take to fill the funnels with relevant leads. One of the more sophisticated strategies used in digital marketing is an SEO program. The depth and breadth of your program is directly related to your page ranking success, which is directly related to your website traffic and lead acquisition.
 
For those who are seasoned in the SEO “game”, congratulations, I know it can be a tough road. For beginners and freshmen, here are Five tricks … (1 comments)

real estate marketing: Get Ready, The 72 Hour Escrow is Coming - 03/13/17 09:42 AM
The recent Inman article “Why Home Selling Will Never Be the Same,” got me thinking.  In a world of instant everything, are we about to make the jump to instant home sales? Several newish companies are betting that we will, and investors are putting up loads of money for them to put money where their mouths are. Companies like Opendoor, OfferPad and Knock are leading the charge into the techno house flipping business.  They are offering sellers a closing so fast, as little as 72 hours, it will leave your head spinning.
There are “horror” stories like massive fees and sellers getting … (1 comments)

real estate marketing: The Gerardi Group Makes Big Change To Beat Zillow in The Local Market - 03/04/17 04:30 PM
Niche marketing has been a buzzword in Real Estate for quite a while now. However, it has recently taken a turn from buzzword/trend to a way of life for many Real Estate companies. For companies looking to beat syndicates, they have to go local- they have to go “niche”.
 
Although niche marketing was already a strategy for the Gerardi Group @ Coldwell Banker Town and Country, having the right tools to execute on that strategy has been a challenge- until now. They recently chose the Buying Buddy IDX CRM Suite (MBB) to take their online presence and marketing to the next level. … (2 comments)

real estate marketing: Opinions-Everybody Has One, When It Comes To Syndication What’s Yours? - 01/31/17 11:30 AM
As I read the Inman Select Special Report on Syndication, I saw the respondents tell a story of a struggle between making the choice to participate on syndication websites or not and how the decision affects their business.  However, in my daily experience, I hear an entirely different perspective on syndication participation.  It is one of acceptance, engagement and ultimately embracing syndication.
 
Basically, it boils down to whether or not to send your listing information to syndication sites like Zillow, Trulia, Realtor.com and others.  According to the Inman report, most Relators® and Brokers do not want to participate in this trend but … (0 comments)

real estate marketing: New Year, and a New CRM for PimeSource - 01/16/17 01:38 PM
It’s a New Year, and a new you! That’s the mantra for many as we enter this time of new beginnings and renewal.   The same goes for PrimeSource, a successful multifaceted Real Estate company in Orlando, FL.
 
After taking a long hard look in the mirror at their old clunky CRM system, PrimeSource did the only thing they could. No, they didn’t give it a fresh look with Botox®! They knew it required a much bigger overhaul: a total facelift. They decided to leave behind their previous solution and move to a more modern system- The Buying Buddy IDX CRM Suite (MBB).
 
PrimeSource … (0 comments)

 
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Paul Eastwood

Buying Buddy IDX CRM

Littleton, CO

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Buying Buddy IDX CRM Suite

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