marketing plans: Is there a real target ... in your target marketing plan?
- 01/19/11 03:18 PM
The other day a group of us were looking over and sharing our "marketing plans" for 2011; this was a sort of "reality test" between colleagues. Most of us were really pretty good about "metrics" ... you know the number of calls for a contact, the number of contacts for an appointment, the number of appointments for a listing .... Etc. Then we started looking at the "logic" behind the plans ... and began to have some concerns ... the statistics of the market place and the projects of our plans were not in sync! AND ... frankly, they don't … (11 comments)
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Jack Mossman - The Nines Team at Keller Williams in Stockton
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