imsd: Google+ is not a Social Network
- 05/07/13 06:57 AM
Google+ is not a Social Network During our SEO Beyond Your Website class of IMSD, instructor Chad Hyams shared the reason that Google+ was not covered in the Social section of IMSD, but rather the Search section. It is because Google+ is not a social network. Watch this clip and then see the 4 steps below to setup your Google+ profile
Setup your Google+ account so Google knows who you are. Make sure you complete these 4 steps when creating your profile: Use a professional profile photo Create a cover photo. This is your first impression Use a short Tagline in your … (8 comments)
imsd: Practical and Proven Online Marketing for Real Estate
- 04/22/13 09:31 AM
Practical and Proven Online Marketing for Real Estate There are a lot of options bombarding you when it comes to online marketing - those that will teach you and those that want to do it for you. They can range from "free" to very pricey depending on what you are looking for and who is delivering the information. But are you basing your choice on the right aspect of the training? "Does this actually work?" would be the first question to ask. If they come back with a yes, the next question would be "how do you know it works?" If they … (6 comments)
imsd: Do You Hear the Voice of Reason?
- 02/27/13 02:57 AM
Do You Hear the Voice of Reason? No, we don't mean your own voice. The Voice of Reason here at IMSD is the one and only Chad Hyams. If you already know him, this title makes perfect sense. Meet Chad Hyams, Community Manager of the Internet Marketing Specialist Designation. He likes long walks on the beach, hanging out in the Apple store, watching movies and talking loud for all to hear. Don't worry people, he loves dogs AND cats equally. Chad is a proud husband and father (imagine having to be his child!). Chad was born in New York, raised in Toronto, lived … (6 comments)
imsd: Stand out on Social Media...In a Good Way
- 02/21/13 06:24 AM
In order to generate business online, you need to stand out on social media...in a good way. Think about those people on social media that only post about their job. Do you know what their last post was about? Probably not since you have either hid them or just glaze over their post without even reading it. We don't want this to be you! We created the IMSD program to help you make sure you do not become this person! The IMSD program is starting with LIVE classes again! We are launching our Social series classes on March 5th, then we … (17 comments)
imsd: Keller Williams Family Reunion 2013 Survival Guide
- 01/21/13 06:37 AM
Are you heading to Keller Williams Family Reunion 2013? This can be a scary few days with so much going on. I thought I could take a moment and help save you the confusion. My name is Chad Hyams, and I have attended Keller Williams Family Reunion in many roles… Agent Team Leader Vendor with IMSD MAPS Coach Let me start by congratulating you on making the wise business choice to attend Family Reunion 2013. Family Reunion Survival Guide! Family Reunion 2013 has sold out! If you are reading this and you have not yet booked a hotel rooms, find … (48 comments)
imsd: Past Business brings You New Business on Yelp
- 11/08/12 07:58 AM
Past Business brings You New Business on Yelp - One of the main points during the Geeky 2.0 Social Series LinkedIn & Yelp class. If your customers include Generation Y, those 26-35 years old (and it should if you want to continue your real estate business) then you need to be on Yelp. This generation uses Yelp to see what others are saying about restaurants, products and services. This is you! You offer a service and possibly a product as a real estate professional. It is important to have reviews, testimonials and feedback about you available to prospects on this generation. … (2 comments)
imsd: Do You Aim for Convenience or Results?
- 10/23/12 08:51 AM
Do You Aim for Convenience or Results? Do you set everything to automatic fill, order, payment, or posting? Or do you take the time to understand your audience and prepare information accordingly?At the end of every IMSD GEEKY 2.0 class, Community Manager Chad Hyams is allowed a few minutes to climb up on his 'soap box' and vent to the class about something that people are doing that he doesn't think they should be doing! It is always very entertaining and usually educational. (When you see this microphone image during class, get ready!)During the class Twitter for Real Estate, Chad was … (2 comments)
imsd: Use Coupons on Your Facebook Real Estate Business Page
- 10/17/12 06:03 AM
Use Coupons on Your Facebook Real Estate Business Page if you want to increase your consumer interaction!GEEKY 2.0, the new and improved IMSD course, has launched! Things kicked off with the Facebook for Personal Use class and Facebook for Business and Brand Building class. During the Facebook for Business and Brand Building class, IMSD Trainer - Chad Hyams shared some information about Facebook that most agents on the call didn't realize. Chad brought up consumer interaction. He covered how and why consumers will interact with you or your business on Facebook. Your business page 'fans' (not friends) need to receive useful information as well as … (8 comments)
imsd: Whoever Said Being Geeky Wasn't Cool, Clearly Didn't Know GEEKY 2.0!
- 09/25/12 03:31 AM
Whoever Said Being Geeky Wasn't Cool, Clearly Didn't Know GEEKY 2.0! Think back to when being geeky and a computer whiz meant that you weren't the most popular kid on campus. Or when doing your homework wasn't cool. Those days are long gone! Learn how to... get pinned on Pintrest... earn friend likes that could turn into sales on Facebook... hangout in the right social circles on Google Plus... attract more followers than your mom on Twitter... be taken seriously on Craiglist... get more views than those cute kittens on YouTube... ...All with GEEKY 2.0!If you are new to Internet Marketing, … (29 comments)
imsd: Facebook Etiquette
- 07/16/12 07:34 AM
Facebook etiquette is something that is always in question. What is the correct thing to do and what are things that shouldn't be done to follow Facebook etiquette? Chad Hyams, the voice behind many of our webinars, is known for getting on his soap box and sharing his thoughts openly. When he was asked about Facebook etiquette he jumped onto his soap box and shared this information in a blog that he wrote about the 7 Deadly Sins of Facebook that we will sum up for you here.
1)The Terrible Typo Chad tells us that one of the biggest Facebook etiquette errors … (59 comments)
imsd: Becoming a Powerful Listing Agent
- 06/29/12 03:29 PM
Becoming a Powerful Listing Agent by Ben Kinney IMSD founder Ben Kinney and IMSD Community Manager Chad Hyams deliver a hot webinar to almost 1000 agents on June 28, 2012 discussing How to Become a Powerful Listing. In this webinar IMSD discussed the systems, leads, scripts, technology, and techniques needed to list thousands of homes in any market. This session sizzles as Ben Kinney reveals: The marketing he uses to attract thousands of listing leads Building a pre-listing packet and online listing presentation How to get sellers in your office for an appointment Scripts and dialogs that close the deal We've broken … (27 comments)
Not an IMSD member? Save $200 on your one year IMSD training membership by using the discount code DEFEAT. Learn more about real estate marketing on the IMSD website.
Want to win an iPhone4? Scroll to the bottom of this blog for a contest we are running the week of October 24th.
1. Mindset Are you bringing an innovative mindset to work or do you simply copy … (29 comments)
imsd: Share the “13th Way” to Defeat the Top Agent... Win an iPhone
- 10/21/11 05:52 AM
IMSD Founder Ben Kinney is on the warpath again! Did you catch the “13th Way to Defeat the Top Agent in Your Market” webinar? During this call Ben shared the weaknesses of top agents and tips on how you can exploit those to your advantage. At the end of the webinar was a call to action… Send us the “13th Way” to take down that top agent. We’re giving away an iPhone4 (or $399 from Apple) to the person who posts the best idea to our Facebook Fan Page. Share your comment, video, or link a blog post to let the … (8 comments)
imsd: 13 Ways to Defeat the Top Agent in Your Market
- 10/07/11 08:31 AM
IMSD has announced a free webinar on October 21st... 13 Ways to Defeat the Top Agent in Your Market How would you like take down the top producer in your local real estate market? You know… that person who claims, “I don’t do any marketing because all of my business comes from referrals.” Join Ben Kinney, founder of the Internet Marketing Specialist Designation, to learn where these “super-agents” are vulnerable and how to steal their market share while they’re out playing golf! Ben started in real estate just six short years ago and has been picking off the star agents in … (1 comments)
imsd: Time Leverage and Real Estate: How Not to Suck
- 08/26/11 03:23 AM
Time leverage in real estateThis blog post and video are excerpts from Ben Kinney’s “37 Ways to Not Suck at Real Estate” webinar. How do you sell more real estate while doing less? Archimedes said, “Give me a lever long enough and a place to stand and I will move the entire earth.” So as a real estate agent, what are the levers you can apply to your business? Real estate agents need to protect their time in order to fully leverage their business. During this short video, Ben Kinney gives examples of how superstars like Todd Clark and Lenn Harley … (1 comments)
imsd: Real Estate Hiring: How Not to Suck
- 08/24/11 12:27 PM
Real estate recruiting and hiringThis blog post and video are excerpts from Ben Kinney’s “37 Ways to Not Suck at Real Estate” webinar. There are two main reasons that real estate managers suck at hiring: 1. They hire people they like2. They hire unproductive agents from other companies During this video, Ben Kinney talks about how the DISC personality profiling test should be used for real estate hiring. To hire a real estate agent, admin, manager, or any other position in your company, you need to understand the ideal personality profile for each job. Finding motivated people, who are motivated by … (0 comments)
imsd: Real Estate Lead Conversion: Stalking Your Prospects
- 08/17/11 07:02 AM
Converting Real Estate LeadsThere are some amazing tools available to real estate agents to help them “stalk” their real estate leads. In this webinar delivered by ActiveRain University and IMSD, Liz Landry and Chris McNamara teach you what methods they use to find relevant information on their buyer and seller prospects, how they use that information to convert real estate leads, and why stalking prospects isn’t quite as bad as it sounds.
The idea of stalking your real estate leads is all about finding connecting points with them that will drive the relationship. We are trained as adults to always … (4 comments)
imsd: Real Estate Marketing: How Not to Suck
- 08/16/11 04:47 AM
Inexpensive Real Estate Marketing IdeasThis blog post and video are excerpts from Ben Kinney’s “37 Ways to Not Suck at Real Estate” webinar. When it comes to real estate marketing, agents tend to do beautiful marketing that isn’t very effective. Think of the contradictions pointed out by the NAR Survey of Buyers and Sellers… real estate marketing is focused on the areas where buyers simply aren’t looking any more. The real estate marketing systems that help Ben Kinney’s team sell an average of 1.6 homes every day of the week are radio, flyers, Craigslist, PPC, Facebook, and blogging. These are the … (3 comments)
imsd: Real Estate Klout Scores
- 08/12/11 11:09 AM
Why do Klout scores matter for real estate agents? Imagine you are faced with this listing presentation question: “What makes you stand apart from Agent X?” Being a savvy real estate marketer, you present the seller with your Klout Score of 65. Then, you show them the competing agent's Klout Score of 18. You have hard stats to demonstrate that your online influence is going to help you market their their home via the internet better than Agent X. This interview between IMSD Founder Ben Kinney and Klout's marketing manager Megan Berry provides insight into how Klout measures your overall online influence … (4 comments)
imsd: Working Real Estate Leads: How Not to Suck
- 08/11/11 10:22 AM
Communication plans for real estate leads.This blog post and video are excerpts from Ben Kinney’s “37 Ways to Not Suck at Real Estate” webinar. In this ten minute video, Ben covers three key groups of customers real estate agents need to communicate with to grow a steady business. Communication to Your DatabaseA simple communication plan to stay connected with four classifications of leads: haven’t met, met, sphere, and core. The plan Ben Kinney outlines costs the real estate agent next to nothing and takes advantage of the low hanging fruit in your local market. Learn how to train your database of … (2 comments)
Google+ is not a Social Network During our SEO Beyond Your Website class of IMSD, instructor Chad Hyams shared the reason that Google+ was not covered in the Social section of IMSD, but rather the Search section. It is because Google+ is not a social network.
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