real estate internet marketing: The New Facebook and Real Estate Agents… Does Mikey Like It?
- 10/04/11 08:24 AM
What are many real estate agents saying about the new look in Facebook? “I DON’T LIKE IT!” Come on, Mikey, you at least need to try a bite first! This webinar was hosted by the Internet Marketing Specialist Designation (IMSD) as part of the ActiveRain University teaching series. The introduction of Google Plus and the aggressive new feature set in Facebook have Realtors wondering where to spend their time when it comes to using social media for real estate leads. Laurie Weston Davis, Lisa Archer, and Tandi Smith walk us through their views on Facebook vs Google Plus and provide a … (3 comments)
real estate internet marketing: Real Estate Klout Scores
- 08/12/11 11:09 AM
Why do Klout scores matter for real estate agents? Imagine you are faced with this listing presentation question: “What makes you stand apart from Agent X?” Being a savvy real estate marketer, you present the seller with your Klout Score of 65. Then, you show them the competing agent's Klout Score of 18. You have hard stats to demonstrate that your online influence is going to help you market their their home via the internet better than Agent X. This interview between IMSD Founder Ben Kinney and Klout's marketing manager Megan Berry provides insight into how Klout measures your overall online influence … (4 comments)
real estate internet marketing: Working Real Estate Leads: How Not to Suck
- 08/11/11 10:22 AM
Communication plans for real estate leads.This blog post and video are excerpts from Ben Kinney’s “37 Ways to Not Suck at Real Estate” webinar. In this ten minute video, Ben covers three key groups of customers real estate agents need to communicate with to grow a steady business. Communication to Your DatabaseA simple communication plan to stay connected with four classifications of leads: haven’t met, met, sphere, and core. The plan Ben Kinney outlines costs the real estate agent next to nothing and takes advantage of the low hanging fruit in your local market. Learn how to train your database of … (2 comments)
Google+ StreamsReal estate marketing and social media turned a new corner with the release of Google+. Just as you got the hang of Facebook and its implications on your business, along comes a potentially huge new player in the game. Google+ Streams has a very similar feel to to the conversations real estate agents have been having in Facebook. You can post comments, reply to things your friends say, and … (6 comments)
real estate internet marketing: Google+ Quick Start Guide for Real Estate Agents: Circles
- 07/26/11 03:30 AM
In our second free real estate training video on Google+, we'll cover the concept of Circles. What are they? How do they work? Who should be in these circles? Think of circles like high school. You had different groups in high school... the athletes, the band, the drama club, and the people that you said hello to in the halls, but you don't want to know much more than that about them. Google+ Circles makes it easy for real estate agents to place people into different groups. Think about some groups... your family, your buyers, your college friends, or any other way you sort … (0 comments)
real estate internet marketing: Google+ Quick Start Guide for Real Estate Agents: Creating Your Profile
- 07/21/11 10:16 AM
You want to know a little more about Google+. You got your invite, now what? Here at the Internet Marketing Specialist Designation, we want to show REALTORS not just HOW to use Google+, not only WHY to use Google+, we want to show real estate agents how to set Google+ up correctly from the start. Imagine the top social media site and the top search engine coming together. This is what Google+ could become, so let us help you do it right the first time.The first thing you as a real estate agent want to do is edit your profile so … (8 comments)
real estate internet marketing: Got Klout?
- 07/11/11 11:04 AM
Got Klout? Have you heard about this website Klout? Have you checked it out yet? www.Klout.com Here at the Internet Marketing Specialist Designation we are getting questions asking about this tool. Is it a game? Is it for real? Why does our Klout matter? How is our Klout score figured out? What is a good Klout score? Klout came to our attention almost two years ago when Ben Kinney, the founder of the Internet Marketing Specialist Designation, was at a hotel in Las Vegas and was given a room upgrade due to his high Klout score. What was this website that … (4 comments)
real estate internet marketing: Real Estate Marketing and Google Analytics
- 06/22/11 07:47 AM
Real estate marketing using the internet can be a boom or bust! Realtors are wise to track their online marketing so they can build on areas of success and generate real estate leads faster and cheaper. Google Analytics is widely recognized as the top tool for analyzing the traffic coming to your real estate website. While the tool is very simple to use, many agents open Google Analytics for the first time and have no idea where to begin! Are you ready for the big secret of real estate marketing and Google Analytics? Never open the application unless you have a … (2 comments)
real estate internet marketing: Internet Marketing for Real Estate
- 06/03/11 12:04 PM
Internet marketing for real estate agents can be a very powerful strategy or a very dangerous one. There are many things to learn about before jumping into the world of internet marketing for real estate. Some of the most common questions asked by real estate agents about internet marketing include: How do realtors generate social media leads? How are real estate blogs supposed to make me money? Which kinds of ads sell real estate on Craigslist and other classified sites? How do you set up Google AdWords PPC for real estate? Any internet marketing focused Realtor will likely tell you that … (3 comments)
What are many real estate agents saying about the new look in Facebook?
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