real estate marketing: Sierra Interactive - A great real estate SEO website? - 05/20/20 01:34 AM
Inboundrem's Sierra Interactive review
I wrote a detailed review comparing Sierra Interactive with Commissions Inc. my own company InboundREM, KvCore and if you really dig for it Real Estate Webmasters and Bold Leads. You can find that review at the following website address.
My thoughts on Sierra Interactive as an SEO platform. 
As usual, I saved a little something JUST for all of you here on Active Rain. The little something, in this case, is my thoughts on Sierra Interactive as a Real Estate SEO platform. Now there are other reviews here on Active Rain that can talk in detail about transitioning over to … (0 comments)

real estate marketing: 10 blogs that ruin my life! (and you should let them ruin yours) - 04/03/20 05:30 PM
Every year I do 200 to 400 consultations with real estate professionals all over the world. It's surprising how often the topic of what blogs or websites I follow and why. In 2018 my list was more the real estate blogs you SHOULD read. This year in 2020 I am simply listing the blogs I actually read which are not all blogs lol. Some are Facebook pages and Instagram feeds. About 1/2 are real estate related and the other focus on search engine updates, digital marketing, and motivation. In a moment I will give you the list . The order of … (13 comments)

real estate marketing: My 10 Favorite Real Estate Blogs of 2018 - 06/18/18 08:22 PM
My dearest rainers,
It's been a minute. Growing a business is time-consuming! But I still make time to read and follow a handful of real estate blogs. Here are MY favorite blogs (without links...if you want those you'll have to go to my MAIN blog @inboundREM.) 
Zillow Porch Light. Great for following how rich people buy real estate.  The Geek Estate Blog - Run by a former Zillow employee it's one of my favorites for out of the box real estate insight. Bigger Pockets - Essential if your a real estate investor Active Rain - We're here! But I like it for the … (7 comments)

real estate marketing: SEO -Why it needs to be your FIRST online marketing strategy Part 1/4 - 09/13/17 03:53 PM
This post is the first in a series discussing Real Estate SEO. I believe it is the first and most important topic a real estate professional should learn when they are in the process of considering real estate digital marketing strategies meant to drive both buyer and seller leads generation. 
This post is a series of four. I believe the discussion about SEO should start with why? Why of all the lead generation strategies should a real estate agent or brokerage even consider SEO? I've created a 12-minute video that really discusses this subject in depth but I am going to summarize. 
LONG … (5 comments)

real estate marketing: How to use Active Rain For SEO in 2017 - 08/10/17 04:43 AM
How to use Active Rain for SEO| (From a guy that uses it effectively) 
I've been on Active rain for seven months. One of the things I have noticed is even EXPERIENCED bloggers are not using Active Rain for backlinking as effectively as they could be and inexperienced bloggers don't seem to be using it at all. I'm going to show almost all of you how to get the most out of your Active Rain Subscription. (Yes for Active Rain to be effective for SEO you need to spend the $199.00 for a years subscription) 
Before I show you how I want to illustrate how effective … (38 comments)

real estate marketing: Easy Agent Pro OR Real Geeks | Which one works the best? - 07/08/17 05:12 PM
Easy Agent Pro | Real Geeks Case Study
For the last 7 years, I have been hearing great things about Real Geeks. I agreed to do PPC management for free so I could get access to a Real Geeks website. I have also seen ALOT of questions here on active rain about Easy Agent Pro which is another Real Estate Lead Generation website. EAP has done a tremendous job in terms of online marketing and if you haven't heard of them yet you will soon enough. 
They also provide access to a live website. I hired a couple of new employees to manage … (17 comments)

real estate marketing: One Minute Marketing #4: Not FOCUSING on the RIGHT social media - 04/27/17 11:34 AM
Active Rain,
You will want to watch this ONE MINUTE video. I'm laying down some heavy wisdom today. So many realtors ask me where they should be focusing their extremely limited time in terms of Social Media. That's EXACTLY what I address in this Instagram video. 
The video wouldn't embed correctly you have to click the link. 

real estate marketing: One Minute Marketing - Failure to plan a digital strategy. - 04/26/17 10:41 AM
Hello Active Rain,
Happy hump day. Today's one-minute marketing video talks about how FEW real estate professionals plan properly for their online AND offline businesses. Take 30 days and plan the rest of your career!

real estate marketing: ONE MINUTE MARKETING : Day Two - Naming your Real Estate Domain - 04/25/17 09:21 AM
Good Morning! 
Today's session of one-minute online marketing is brought to you by years worth of questions about Domain Naming strategy AND Google penchant for change. This one minute Video will give you the CORRECT strategy for naming your domain in 2017. 
It's a broad topic. If you have additional questions message me. In the meantime enjoy. 

real estate marketing: ONE MINUTE MARKETING: DAY ONE - 04/24/17 03:14 PM
Active Rain,
I am in the midst of doing a 30 day series of the TOP ONLINE MARKETING mistakes I see realtors make. 
I am using Instagram (inboundrem ADD ME) to post the original content. I am now uploading to YouTube and posting here. I'll do a few days worth. If no one comments or the comments are not overwhelmingly positive(which they have been on Instagram) I'll stop posting.
The videos are ONE MINUTE in length. Here is DAY ONE the biggest most common online marketing mistake I have observed real estate agents making over the last 10 years and 1000's of conversations.  

real estate marketing: Anyone Use or considering using Placester? - 03/17/17 07:36 AM
Active Rain Community, 
I just wrapped up a four-day project that I am lovingly going to refer to as "4 days in the life of Placester". 
For those that don't know Placester is a Real Estate website provider. Here are the quick facts: 
The men in the picture above are the founders. Frederick Townes and Matt Barba. They met in 2008 and started a lesser known company called Rent app. In 2011 they changed the name of the company to Placester.  Placester now has 400,000 customers including RE-MAX and Keller Williams. You might be using one of their websites and not even know it.  … (4 comments)

real estate marketing: Zurple Lead Generation - A Case Study - 03/05/17 06:18 PM
Active Rain Community, 
Zurple. If you don't already know it's a real estate lead generation platform. You can find Active Rain User Reviews including one of my own HERE.
Zurple advertises on facebook and Google/Bing looking for buyers and sellers prospects. It sends those prospects to a website. 
The website looks like this. I've outlined the important elements of the home page. 

You can click on "address" as part of this search results page and others. That's when Zurple requires registration. If you register you see a unique page combining "listing" push pins and Google street view of the listing you are interested in. 
I have already posted on … (2 comments)

real estate marketing: What is a real estate niche? - 02/27/17 05:43 PM
Active Rain Community,
Simply put a niche is an area of specialization. For seasoned real estate professionals, the term will not be new. What I am referring to is ONLINE real estate niches.  I like learning by example, so I am going to teach by example.  
An online real estate niche is a website | Facebook page | Twitter account dedicated to: 
Types of housing  Types of Architecture  Types of real estate transactions  Types of buyers or sellers  Location  Special Licenses or relationships   
Here are those examples I promised. 
Joyce Rey has a strict 8 MILLION dollar + luxury focus. Does not personally list or sell a … (6 comments)

real estate marketing: Creating A Viral Pinterest Meme for Real Estate 5/5 (VIDEO) - 02/16/17 12:03 PM
Active Rain Community,
Thank you for all the support. This series has been my most popular by far. So much so I created some BONUS content for those of you who find audio and video a little easier to digest. 
Please bring yourself up to speed with the first 4 installments of this series. 
Why should I create image based content? (POST ONE)
Researching competitors to come up with VIRAL meme content. (POST TWO) 
The mechanics of creating a meme. POST THREE
Some ideas on how to create an ORGINAL unplagiarized meme. POST FOUR 
You can also check out my real estate meme post on inboundREM or my IMAGE … (0 comments)

real estate marketing: Creating a Viral Pinterest Post (RESEARCH) Part 2 of 5 - 01/27/17 03:58 PM
Active Rain Readers,
If you didn't tune into my post yesterday, you should read it so that THIS post will make sense. 
Today I am going to talk about research. Full disclosure I had a few clues as to what Pinterest users were looking for regarding something that might work for my Real Estate Marketing blog. I decided on meme's because the topic itself centered around photo's and some research using the following tools showed a decent amount of search volume.  
Google Keyword Planner  Sem Rush Organic Search  Ahref's "Keyword Idea's   
Here is the AHREF's result 
Next, I wanted to see HOW … (12 comments)

real estate marketing: How did I research and Create "Viral" Pinterest pins? (1/5) - 01/26/17 05:13 PM
Dear Active Rain Readers,
I very much want to share a detailed description of how I ended up with FOUR viral pins on Pinterest off a single blogs post from 13 months ago. But first, let me give you a little incentive to stick with me as I find time over the next couple of weeks to WRITE these posts. 
A single post has gotten me 15,000 links to a blog page. It is these links that drive 30-50 visitors per day and something in the neighborhood of 80k impressions on my Pinterest profile page which DOES have my company information. 
This is an … (6 comments)

real estate marketing: Why did I redesign my new(kinda) website? - 01/22/17 05:46 PM
This post in going to be different than my other posts. It's a story really more than a tutorial. I hope my Active Rain followers find something valuable in the story. 
For 9 years I worked as a sales manager for some of LA"s top web development companies. I ran sales teams that sold web development and online marketing services. You would think that in all that time I had developed some highly technical skills as it relates to web development. 
You would be wrong. I understood how much TIME projects should take. I know enough of the language and tools used by developers to … (0 comments)

real estate marketing: Real Estate Marketing Expert Reviews Agent Evolution - 01/16/17 03:39 AM
I built a website using the Agent Evolution theme. 
Agent Evolution is Word Press theme builder that focus's on Real Estate. They have been recognized as one of the countries top if not THE top real estate theme builder. Wp Beginner named this on of the themes for realtors in 2017. 
IDX broker bought Agent Evolution in September of 2014. 
I was introduced to this theme while I was the sales manager at imFORZA. We built hundreds of websites using this theme. For me, I was very distantly associated with the production process. I was however very in tune with the "launched" product and what … (1 comments)

real estate marketing: 5 social media tips any real estate agent can follow. - 02/24/16 11:40 AM
I must get asked 3-5 times a week to review realtors social media branding. I think most real estate professionals understand the potential of social media but few seem certain they are leveraging it the right way. Here are a few super simple tips that take 10 minutes each but will jump start your social media traffic. 
Here are 5 social media tips any real estate agent can follow. 
1. Take the name of the city you do business in such as "Los Angeles" do a google search as follows 
"Los Angeles realtor twitter profile" 
"Los Angeles realtor facebook profile"
Pick a couple of the top search results. 
Add … (5 comments)

Robert Newman, Creating Enduring Online Marketing Results (Inbound Real Estate Marketing L.L.C.) Rainmaker large

Robert Newman

Creating Enduring Online Marketing Results

Buffalo, WY

More about me…

Inbound Real Estate Marketing L.L.C.

Address: 6268 Lemona Ave, Van Nuys, CA, 91411

Mobile: 818-274-9245

Office: 818-570-5595

Email Me




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