This blog post is TEN long years in the making. I have acted as a real estate online marketing consultant to 100's of agents, teams and real estate companies around the world. I have been asked the same question by all of them. WHO makes the best real estate websites?
It's always been hard to address that question. No one company excels at ALL of the things a real estate professional or organization need. The larger the need, the more complicated the solution needs to be. Over the years I started having my clients DEFINE their need in terms … (7 comments)
Full transparency NORMALLY I outline each and every step detail by detail. But Active Rain has been tricky in terms of understanding how much TIME rainers are willing to invest in tutorials. If I get enough comments I'll come back and either EDIT this post with all of my steps outlined OR create a more detailed case study on my website and link it here.
STEP ONE: BUY AN EXPIRED DOMAIN NAME + SIGN UP FOR IDX EXPLANATION: Google DOES NOT … (16 comments)
Zurple. If you don't already know it's a real estate lead generation platform. You can find Active Rain User Reviews including one of my own HERE.
Zurple advertises on facebook and Google/Bing looking for buyers and sellers prospects. It sends those prospects to a website.
The website looks like this. I've outlined the important elements of the home page.
You can click on "address" as part of this search results page and others. That's when Zurple requires registration. If you register you see a unique page combining "listing" push pins and Google street view of the listing you are interested in.
For 9 years I worked as a sales manager for some of LA"s top web development companies. I ran sales teams that sold web development and online marketing services. You would think that in all that time I had developed some highly technical skills as it relates to web development.
You would be wrong. I understood how much TIME projects should take. I know enough of the language and tools used by developers to … (0 comments)
Agent Evolution is Word Press theme builder that focus's on Real Estate. They have been recognized as one of the countries top if not THE top real estate theme builder. Wp Beginner named this on of the themes for realtors in 2017.
IDX broker bought Agent Evolution in September of 2014.
I was introduced to this theme while I was the sales manager at imFORZA. We built hundreds of websites using this theme. For me, I was very distantly associated with the production process. I was however very in tune with the "launched" product and what … (1 comments)
The perfect Real Estate Website. 
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