marketing: How bad can it be? - 07/25/07 05:39 PM
Okay, my fellow AR'ers; whaz' up with those of you who use a symbol, graphic, or other "non photo" for marketing yourself on AR and elsewhere? 
I mean, really....I'm 50, with gray hair, bags under my eyes, a nose that's always bothered me, and teeth that could probably use whitening, but I possess the......gaul?  pride?  nerve? chutspah?  peloton? (its Tour de France season and my team's one of the few that hasn't been tossed for doping, so gimme a break, eh?) to post my own picture.  In fact, I posted a picture one of my kids took of me on the … (6 comments)

marketing: Am I the only one? - 07/25/07 05:26 PM
who just "wonders" about my fellow AR'ers who use a symbol, graphic, or other "non photo" for marketing themselves on AR and elsewhere? 
I mean, really....I'm 50, with gray hair, bags under my eyes, a nose that's always bothered me, and teeth that could probably use whitening, but I possess the......gaul?  pride?  nerve? chutspah?  peloton? (its Tour de France season and my team's one of the few that hasn't been tossed for doping, so gimme a break, eh?) to post my own picture.  In fact, I posted a picture one of my kids took of me on the way to the … (36 comments)

marketing: So...exacty WHEN do I jump off the cliff? - 04/18/07 08:01 AM
Years ago, my husband and I held hands and jumped off a cliff.  By that, I mean we ditched our lucrative careers, sold our house,  tucked our 4 year old under our arms and ran off to Central Virginia to play at running a B&B.  After 11 years of back- and spirit-breaking work, two more children, and nearly starving to death, we moved back north.  We slowly re-engineered ourselves, started bringing in money, and are now properly and firmly re-ensconced in the bosom of American Capitalism, mortgages, and four car insurance payments.
Then this "staging" thing happened to me.  It's difficult to explain how … (13 comments)

marketing: Rockville, MD Realtor needed for artsy unusual home - 04/16/07 02:39 PM
I'm a stager and have the most incredible client!  I'm consulting/staging with her as she clears out her house and prepares for sale.  The house is a 3/1, but has tremendous square footage, a crazy floorplan, an amazing two-storey artist studio with artificial sunlight fixtures.  New bamboo floors are going in, the homeowner's putting new tile in the upstairs bath, and granite has been ordered for the kitchen.  But the floorplan....oooh, baby!  It's more like a fairy house in the woods, with goofy "L" shaped dormer closets, a powder room and basement you get to through the kitchen pantry, and a … (1 comments)

marketing: Rockville, MD Realtor needed for artsy unusual home - 04/16/07 12:38 AM
I'm in a bit of a spot.
I'm a home stager in the DC area, and have five realtors in my family.  I have a client, however, that needs a realtor that I don't have "in inventory"....specifically, someone who is connected with creative/arts clients.  This particular homeowner needs a fast sale desperately.  The house is in a good location, but as funky as they come.  I'm helping these folks prepare for sale (down to renovating bathrooms, and building closets!), and am taking a dramatic, creative approach to staging it because I can, and because we have to!  For example the existing master … (1 comments)

marketing: Begone Monthly Inventory Rentals! - 04/15/07 05:41 AM
I have spent my life in design of one sort or another, but have only been a Certified IASHP stager for a year. With my full time corporate job keeping the design part of me working only part time, I don't have a ton of experience in home staging -- at least next to the likes of all of you!  I do, however, know how to talk to people.  I know how to write and present a contract.  I know how to be compelling and sympathetic.  I know how to help people.  In fact, that's why I do this.  The world … (8 comments)

marketing: Doth She Protest Too Much? - 04/13/07 02:18 AM
As a newbie, I've only done a few jobs, but have learned tons from each.  My last one was a full blown decorating job, which included painting 90% of the rooms, purchasing furniture, and bringing in 20 cases of accessories.  Before I walked in to stage, I had 14 hours of shopping, 19 hours of design and appointments, and 11 hours of packing invested into the job.  I hired two area stagers to help me execute, and paid each $50/hour for their 6 hours of work.  Now I find one of my helpers is taking credit for the entire job, not only on … (10 comments)

 

Jaynee Acevedo

Capital Style Home Staging

Kensington, MD

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Capital Style Home Staging

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