jameshoffca: The Truth Behind "Successful" Agents - 08/12/16 04:12 AM
An agent's success is such a personal subject. Some define "success" as being the top producing agent in a brokerage, city, county, state, country, world ... universe ... whatever! Others define it as having enough business to pay the bills, maybe to travel, to save a certain amount of money each year. The one constant behind the definition of this term is that it's different for everyone.
 
So, how can you find success in your business/life? Well, it's easier said than done BUT ... it all starts with goal setting.
 
Goal setting, like success, is different for everyone. We are all working to … (3 comments)

jameshoffca: This Map Displays Agent Listings and Properties Previewed! - 08/11/16 06:04 AM
Just a quick FYI ... if you're not at least sightly interested in Relola ... then you're missing out.
 
Heather Sittig Jackson is one of the creators of this cool new technology!
 
Now, I don't endorse products for dollars ... (well, not yet anyway :-)) ... so this is organic. Relola is such a cool product because it allows you to be part of literally anyone's listing! You get to be the expert on every door you walk through.
 
The product allows you to get something out of the homes you are previewing that reaches beyond just "knowing the inventory." Now, people don't have to … (4 comments)

jameshoffca: 5 Reasons You Need Your Realtor® When Buying A New Construction Home - 08/09/16 11:28 AM
Thinking about buying a new construction home? Don’t forget to bring your agent with you! It could save you big and make you more in the long run.
Looking at pictures of homes you’d love buy can be fun. Seeing those homes in person is just a step closer to the dream. Have you ever considered new construction? Amazing! Custom or tract, doesn’t matter … there’s something sexy and satisfying about looking at the model homes or visiting with contractors and taking a peek sample finishes to really make it your own. In Orange County, CA ... Rancho Mission Viejo is one of the hottest … (0 comments)

jameshoffca: 5 Ways To Protect Yourself From Wire Fraud - 07/14/16 07:08 AM
Criminals are no stranger to the world and wire fraud is not a new problem. But, in real estate, it's certainly a faster growing issue than in other industries.
It makes sense. Many spend their life savings on a home. The money exchanged in real estate transactions are such high dollar figures that it's no wonder the bad guys have their eyes on it. One "win" in their book could be a decade or more of a hard earned wage ... if they strike the right target.
SO, WHAT CAN YOU DO TO PROTECT YOURSELF? GREAT QUESTION! HERE'S 5 THINGS YOU CAN DO TO HELP REDUCE … (4 comments)

jameshoffca: Should You Use PokémonGo In Your Real Estate Business? - 07/12/16 09:41 AM
 
No!
(2 comments)

jameshoffca: How To Answer Questions On ActiveRain - 07/02/16 04:45 AM
We're all on this site for different reasons. Some users are more active than others. Some just want the points and others actually value the information and participation.
 
Aside from Blogging ... there is a wonderful tool that ActiveRain encourages using called "Q&A." If you haven't used it, you're missing out. Whether you have a quick "no-brainer" or a more complex question ... it's a great place to post and get some quick (and sometimes quite interesting) feedback.
 
However, too often, users will provide a comment that has nothing to do with the question ... maybe because they want their face in front … (40 comments)

jameshoffca: If You Can Get Away With It ... Why Not? - 07/01/16 08:14 AM
WOW ... well, this could be a long list.
I'll go ahead and give you the end message first.
 
Just because you can get away with something, doesn't mean that you should.
 
Every single day, I am amazed at what some agents in this business try to get away with.
Have you ever sat back and thought about the people that legitimately make millions/billions/trillions of dollars because they work their butt off to find some way to hack the banks, government, whatever ... ? I always wondered ... if these people are so smart, why don't they just apply the same effort to a "normal" … (17 comments)

jameshoffca: The $5,000 Pen - 06/23/16 07:19 AM
The pen in your hand is easily more expensive than the finest Montblanc. Really!?
 
 
In Southern California, a “$5,000 pen” is likely considered on the cheap side of things.
 
See, it’s the hand that moves the pen but the ink that comes out … well … that “seals the deal.”
 
I always get a chuckle (my terrible sense of humor) when I go to the grocery store. I check out at the register with $150 in food and necessities and I say to the cashier “wow, looks like my signature went up in value.” “What?” she says. “Yeah, look at that … today it’s … (3 comments)

jameshoffca: Working Together For A Common Goal ... To Close - 02/16/16 12:53 AM
It never ceases to amaze me during every escrow to realize how many people are truly involved in each and every real estate transaction.
 
With so many people “working” a deal, it can be tough to keep faith that everyone will remain on the same communication wavelength. However, there are two people who should work hard to remain on the same page … both the listing and selling agent. Their communication is important to keep everyone else on the same set of tracks.
 
It’s easy to get confused and overwhelmed during a transaction with so many people running like mad and trying to … (2 comments)

jameshoffca: It's Not JUST A Numbers Game ... - 01/12/16 01:08 AM
In a business polluted with sales “professionals” it’s so important that we create efficiencies in our day wherever possible. BUT, can you be too efficient?
 
I would argue … YES!
 
Nina Hollander wrote a wonderful blog about the Carolina MLS warning folks about calling on expired listings, making sure to check the MLS status before you make a call and an note about the Do Not Call Registry (See her blog here: http://actvra.in/4Mvy) and it got me thinking … when the FTC has to start creating things like the Do No Call Registry … maybe it’s because we (and real estate isn’t the only guilty industry) … (8 comments)

jameshoffca: Your Memories Are Priceless! - 01/10/16 03:32 AM
Hey SELLERS!!!! If you are hiring an agent, listen to them. If you don't think their advice is worth taking, hire a different one ... we get paid to be an asset to your home sale experience.
On that note, most know the common stuff "declutter, hide photos, tidy up, etc" in preparation for selling your home ... let me remind you of one other thing ...
THE MEMORIES YOU HAVE IN YOUR HOME ARE YOURS! Look, I'm not saying the home your selling can't be sentimental and I'm not diminishing the value of the wonderful times you've had there ... actually, I'm … (18 comments)

jameshoffca: Please Explain - Not Everyone Is "In" Real Estate - 01/05/16 12:34 AM
Happy New Year!!! Hopefully, 2016 is already off to a wonderful start for you.
Ya know, I learn new things every day and sometimes the best lesson learned is the one we have been taught but are reminded of regularly.
NOT EVERYONE PRACTICES REAL ESTATE! I make a point to explain the role of the “main players” in each transaction to my clients as we get a deal off the ground. I always remind them that I am their “go-to” but if the question is not meant to be answered by me then I’ll direct and invite the correct person into the discussion … (3 comments)

 
James Hoff, Real Agents Work (Century 21 Award)

James Hoff

Real Agents Work

Rancho Santa Margarita, CA

More about me…

Century 21 Award

Address: 28051 Greenfield Dr Ste A, Laguna Niguel, CA, 92677

Mobile: (949) 697-7755

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