It's not that I don't realize that the title of a blogpost is super important - if you want your story read, that is. As a matter of fact, not only do I know this but I've researched and written about it before: How To Write Titles Like a Pro.
And then, because that appears to be a talent I don't naturally possess, I forget what I've learned and I choose something plain, boring or, perhaps, unrelatable. So, it's happened again and, of course, it's readily visible in my number of clicks.
"You came highly recommended" was the feedback I received when the homeowner called to tell me that the family had decided to work with someone else.
As far as Mr. Seller was concerned, both REALTORS®, up for the estate sale, were equal in terms of knowledge, dependability etc. but the other agent's local office was the last deciding factor.
My frank response was that I mainly work from home and my GPS directions read 6 minutes to his house. Naturally, I went into deeper detail about how modern technology has changed our industry, and more than 90% of buyers start their search online.
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