florida mortgage: Presenting The T.I.L. Honestly, Ethically and Effectively - 07/10/07 02:42 AM
I know many Mortgage Originators who are apprehensive at presenting the T.I.L. and with good cause.  Putting a document in front of a borrower that shows they will pay over twice what they borrowed is disheartening to say the least.  We as the mortgage professional have spent considerable time outlining the benefits of our proposed mortgage program and believe that what we have presented is the best option for the borrower.  Then here's the T.I.L. with its huge numbers and an A.P.R. that is higher then the note rate we have already disclosed.  So here is what I do and what … (5 comments)

florida mortgage: People Don’t Want What We Sell!!! A Different Paradigm for the Mortgage Professional. - 07/09/07 04:21 PM
Being in the mortgage business I have heard the advice of the Gurus, the criticism of the media and the thanks of clients.  I have heard the praise of other and the complaints of the dissatisfied.  I have delivered good news and not so good news.  I have closed loans and I have not closed loans.  I have ridden this rollercoaster for the last five years of my life and have enjoyed every minute of it, even the minutes of it that I did not enjoy.
In this time I have made a point of educating myself to better serve those who … (4 comments)

florida mortgage: 10 Questions For Realtors - 07/08/07 05:18 AM
I am posting these 10 questions in sincere interest in learning more about what is important to Realtors in terms of the service they receive from the mortgage industry.  All of us are aware of how contentious a transaction can become when the Realtor and Mortgage Professional at odds and as such I would like to seek greater understanding of what is important to you.  I ask you to please take the time to answer and be as detailed as time permits so that at least one more mortgage professional will know how to meet and exceed your expectations.
 
1 - What … (5 comments)

florida mortgage: $425,000 for only $1,367/month† or $200,000 for only $644/month.† - 07/08/07 01:43 AM
Got your attention didn't it?  You not alone, this is the exact headline you will see on Lending Tree's ad if you search the word "mortgage" on Google.  Those little crosses are the only indication that there are applicable terms involved and those crosses don't appear in the ad, but on the landing page when you click their sponsored link.  Here is the page that opens up:
http://www.lendingtree.com/stm3/offers/marketpromov39.asp?iCode=820&whereto=promopagev6&source=780910&esourceid=780910&loan_type=1&promo=00264&partner=google&EF=1&wcw=google&800num=800-460-8109&adtype=1&ef_id=1042:3:559927575_mortgage_s:ZdWrD0NIYXsAAGlHZ8IAAAAD:20070708120918
When you open up the landing page where the offer is repeated there is another link you can click on to see the terms:
http://www.lendingtree.com/stmrc/promotional_disclosures.asp?promo=00264&disclosures=00039,00034
But just for fun I have pasted the terms below:
Wow!  Now let's … (11 comments)

 

Jason Leone

Fort Lauderdale, FL

More about me…

Logical Choice Lending, Inc.

Office: (888) 489-2929



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