Oftentimes, agents focus so much on the big things, they forget that getting found online by home buyers and sellers also requires paying attention to little things that are easy to overlook.
The good new is, some of these things are simple, quick actions that can help you attract more real estate leads online.
Get a Google My Business profile - Real estate is a highly localized activity. Plus, the vast majority of home buyers … (0 comments)
lead generation: Shortcuts to Real Estate Leads Don't Exist
- 07/05/17 09:50 AM
For the most successful, top 10% of real estate agents and brokers, active and continuous digital lead generation programs are a big part of their career success. For the other 90%, paying for lead generation is usually a costly, frustrating and unsatisfying activity they try again and again like pulling the lever on a slot machine. You put money in, you only occasionally get a little money out. So what's the reason? The answer is actually simple, but usually overlooked - or ignored: Most agents don't understand that lead generation is a necessary part of a bigger, long-term commitment to marketing their business that can't be … (0 comments)
lead generation: Debunking Popular Real Estate Myths About Getting Leads
- 03/04/17 08:25 AM
A Long(ish) Prologue (but it’s worth it…trust me)I’ve spent my whole career in and around data analysis. Almost twenty years of it, in fact, building data analysis systems to target bad guys on the web for the government and private sector. If it has to do with website traffic, content analysis, social media data or network data, I’ve pretty much been dealing with it my whole adult life.
For the most part, though, I always left my work at work and never really applied my data experience or interest in any real way to my personal life.
Then, almost 10 years ago while waiting … (3 comments)
lead generation: Why Successfully Marketing a Home is So Hard
- 01/14/17 05:49 AM
For both FSBO homeowners and real estate agents, marketing to bring in buyers is very hard, very expensive and very time-consuming. Worse still? It usually has little measurable return on investment. The world has changed these days and with it so too has how people find things they need and want to buy.
Predominantly, most everyone now finds what they need online via Google search, from social media and and mobile apps - increasingly, while they're on their phones.
Real estate is no exception.
In fact, research shows that over 80% of home buyers ultimately find the exact homes they buy not from a yard sign or mailer or even from … (2 comments)
lead generation: Why FSBOs and Realtors Need Each Other
- 12/12/16 12:40 PM
In today's changing real estate market, smart Realtors and FSBOs know each are keys to the other's successful sale. Traditionally, real estate agents and those homeowners choosing to sell their own homes (FSBO) have been a bit at odds for a variety of understandable reasons.
Most notably, FSBO sellers often feel they can save more of their earnings money on commissions, avoid the hassle of an open, public listing or feel their home is worth more than Realtor market survey would justify.
Realtors often steer clear of FSBO sellers because they feel they won't earn what their marketing, time and effort is worth or they … (2 comments)
Whether you pay for lead generation, focus on building good organic search or both, the effectiveness of your efforts to get more real estate leads online depends on many factors.
;)
;)
