HomePocket Launches Search Visibility Optimization App and Web Service for Real Estate AgentsSANTA ROSA BEACH, FL (PRWEB) APRIL 13, 2017 To help real estate agents maintain a website that consistently produces buyer and seller leads, HomePocket, a residential real estate listing marketplace and data-driven marketing engine, today announced the launch of LeadWallet Marketing Insights. The new data analytics service monitors agents’ websites continuously and makes improvements based on changing user search criteria.
“An agent’s website should be their number 1 lead generation tool,” said Jason Polancich, co-founder, HomePocket. “But it isn’t a set it … (1 comments)
For real estate agents without websites that stay compliant with Google's changes? They may well be forgotten altogether.
For starters, Google has already quietly altered their search algorithms a few times this year alone. What's the Google search algorithm and what's in it anyway?
Well, only Google really knows.
But, when they change the criteria they use to rate and rank your site for how it shows up when customers search for things you sell? Well, you feel it fast.
Or maybe you … (3 comments)
real estate marketing: Learn How to Work Digital Buyer and Seller Leads or Fade Away
- 03/15/17 05:15 AM
Despite lots of technology scattered around everywhere, real estate today is still done largely as it's traditionally done. The majority of real estate pros focus on getting new buyers and home sellers using the same techniques they've been using for the past 50 years or so: Local networking (i.e. "Shaking hands and kissing babies") Print ads/flyers/direct mail/local real estate magazines TV and Radio ads Billboards Family and friends Charity sponsorship Giveaways swag (shirts, hats, cards, stickers, mugs, calendars, etc.) The problem? Well, the internet. And mobile apps. And social media. And Alexa. And Siri. Accurate, easy web and mobile search has … (1 comments)
real estate marketing: How Homebuyers Find Real Estate Today
- 03/10/17 06:51 AM
A while back, here at HomePocket we decided to poll our registered users and anonymous web and mobile app visitors to find out how they started their search for a new home.
We placed a widget on our site and mobile web app using a service called Ramen (awesome stuff, btw..great work over there folks!). The way it works is simple:
A user visits our web or mobile web app and a little widget pops up in the bottom left to ask a simple question...
In this case, we asked: How do you start a home search? The possible answers? Search Google Call local agent Go to Zillow … (1 comments)
Real estate professionals buy lead generation for many of the same reasons an estimated 140 million Americans spend over $70 billion on lottery tickets every year: I really could get rich with just a few bucks per month If I don't buy, I can't win Everyone else does it, so I must be missing something if i don’t I may not win millions, but I know someone who won $5,000 once For buyers, the lottery is about hope; hope and a belief in the fairy tale of a magical event of good fortune for doing very little at all.
As Dr. Stephen … (5 comments)
real estate marketing: Are you paying good money for a bad real estate website?
- 02/11/17 01:39 PM
One of the first — and most important — things you need as a real estate agent is a website. In fact, for most Realtors, web sites should be their #1 lead generation and marketing tool. After all, over 90% of all home transactions started with an online search in Google or Bing. To get one, the vast majority of Realtors choose one of the following four ways: Pay a local or national web hosting or marketing company Pay one of the hundreds of real estate hosting/IDX companies Let their brokerage add their info to an agent page off the main brokerage site Create an agent profile … (4 comments)
real estate marketing: Why FSBOs and Realtors Need Each Other
- 12/12/16 12:40 PM
In today's changing real estate market, smart Realtors and FSBOs know each are keys to the other's successful sale. Traditionally, real estate agents and those homeowners choosing to sell their own homes (FSBO) have been a bit at odds for a variety of understandable reasons.
Most notably, FSBO sellers often feel they can save more of their earnings money on commissions, avoid the hassle of an open, public listing or feel their home is worth more than Realtor market survey would justify.
Realtors often steer clear of FSBO sellers because they feel they won't earn what their marketing, time and effort is worth or they … (2 comments)
We wanted to share our latest press release with the full ActiveRain community:
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