online advertising: Print & Online Marketing Merge - Are you on board? - 01/29/09 05:52 AM
Here is a very intersting article form RISMEDIA - thank you to Lyndon for the insight.
RISMEDIA, Nov. 29, 2008- Print marketing is a tried, tested and proven tool for reaching people as potential buyers and sellers. Online marketing is the new kid on the block-but what a big, powerful kid, says Lyndon Burrell, senior marketing manager, Professional Services Vertical Markets Research In Motion (RIM). “The breadth, reach and ROI are enormous.” Here, Burrell concludes this month’s Viewpoints series on the importance of integrating print and online marketing.
Lyndon Burrell Senior Marketing Manager, Professional Services Vertical Markets Research In Motion (RIM) … (0 comments)

online advertising: The #1 source for Real Estate advertising - In Print & Online - 09/23/08 12:55 AM
The Relationship of Print to Online Advertising:
   According to Jupiter research 60% of consumers were driven online from an offline source.  The number one source driving them is magazines.  Does your print advertising offer you integrated web benefits?  Are you effectively promoting your website in your ad?  And do you have a way to pull the consumers from your advertising to the web?
   North America’s number one real estate publication, The Real Estate Book, uses a webid / mls# search to pull consumers from our magazine to our website.  Consumers can go to RealEstateBook.com to enter the id and find … (1 comments)

online advertising: The Relationship of Print to Online Advertising - 04/24/08 02:08 AM
According to Jupiter research 60% of consumers were driven online from an offline source.  The number one source driving them is magazines.  Does your print advertising offer you integrated web benefits?  Are you effectively promoting your website in your ad?  And do you have a way to pull the consumers from the magazine to the web?
Many realtors used to use, and some still do, those 800 number info lines.  This was designed to pull a weary consumer from the print ad to their phone system so they could listen to pre-recorded information about the house.  Well nowadays if consumers want more info … (1 comments)

online advertising: Who we are and what we do. - 04/24/08 01:57 AM
The Real Estate Book covers all of North America from Canada down to Panama.  We are currently in over 500 markets.  Which means we are not just a great local magazine, but a network of magazines all across North America.  www.RealEstateBook.com is currently ranked in the top 20 in the world for home search websites.  When realtors advertise with us they are able to update their complete invetory on our website daily.
We also have www.TrebStore.com which is an easy to use website for all of your direct mail and personal branding needs like postcards, flyers, brochures, and business cards.
In Print, Online, Direct … (2 comments)

 

Jason Almeida

The Real Estate Book, Greater Fall River & Newport...

Fall River, MA

More about me…

The Real Estate Book

Office: (508) 990-7325

Mobile: (774) 263-2803

Email Me



Links

Archives

RSS 2.0 Feed for this blog