swansea: Top Professionals Survey shows use of MultiMedia Marketing - 03/10/09 04:30 AM
(Lawrenceville, GA) January 30, 2009 -- Citing the recent shifts and challenges in the real estate market, The Real Estate Book, a leading publisher online and in print of real estate information in North America, conducted a national survey of top real estate professionals to assess how they are marketing themselves and their listings in the current economy, and what channels are driving the best results for them.  One of the key findings reveals that the migration of marketing dollars from mass media to targeted real estate media is now complete, with agents dedicating 75% of their marketing spending to specialty … (0 comments)

swansea: The #1 source for Real Estate advertising - In Print & Online - 09/23/08 12:55 AM
The Relationship of Print to Online Advertising:
   According to Jupiter research 60% of consumers were driven online from an offline source.  The number one source driving them is magazines.  Does your print advertising offer you integrated web benefits?  Are you effectively promoting your website in your ad?  And do you have a way to pull the consumers from your advertising to the web?
   North America’s number one real estate publication, The Real Estate Book, uses a webid / mls# search to pull consumers from our magazine to our website.  Consumers can go to RealEstateBook.com to enter the id and find … (1 comments)

 

Jason Almeida

The Real Estate Book, Greater Fall River & Newport...

Fall River, MA

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The Real Estate Book

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