marketing: Use Your Cell Phone to Scan Information - 01/24/10 01:10 AM

We've all seen the bar codes that are used everywhere from grocery stores to department stores, from supply houses to small businesses. They are featured on nearly every product you buy.Well...get ready for a new bar code called a QR code (Quick Response) that is going to begin having a huge impact on business information and how it is delivered to you via your cell phone in the coming year.While conventional bar codes are capable of storing a maximum of approximately 20 digits, QR code is capable of handling several hundred times more information.
Expect to see QR codes in … (9 comments)

marketing: The Power of Your Website(.com) - 04/12/07 07:23 AM
We all know that today's most successful method of sales involves proper use of the Internet and digital marketing.  With studies showing that nearly 80% of all prospective homebuyers start their searches on the Internet, it is imperative that REALTORS have a strong Internet presence.
But most still don't.  Sure, many have use of a company website, but that's no longer enough.  And yes, many have their own websites, but are they effective?  The answer is most often "NO".  Here's why . . .
A typical scenario goes like this: Real Estate Agent buys or creates a website and then sits back and … (13 comments)

marketing: Grab Buyers with Great Curb Appeal - 03/02/07 05:33 AM
Who hasn't heard that old saying: "You only get one chance to make a great first impression." Sure, it's a cliché, but that's because there's a lot of truth in it. As if to prove the point, not long ago The Codgers held a Carnival here on Active Rain to find homes with great (or not so great) curb appeal.
If you have clients getting ready to sell, here are some suggestions to improve their chances of making that great first impression with buyers.
Have them walk across the street and take a look at the exterior of their home, the way … (2 comments)

 
Jay Burnham, The Coldwell Banker Guy (Coldwell Banker)

Jay Burnham

The Coldwell Banker Guy

Beverly, MA

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