real estate tips: Improve Your Rainmaking - 10/21/08 01:29 PM
 
Improve Your Rainmaking
Do you have the exceptional ability to attract loads of clients?  In such a highly competitive business compounded with a slumping housing market, there are lots of Realtors competing for the same clients. What separates top producers from average ones is the ability to generate clients with less time & effort and less money.
There are plenty of good marketing strategies that can help you produce clients. What's important though is you find ways to differentiate from competitors and get prospects to trust you quicker. For a prospect, selling or buying a home is their most important decision. You have … (21 comments)

real estate tips: Credit... Your Greatest Asset - 10/07/08 12:58 PM
 
Credit... Your Greatest Asset

In my first post, I discussed what to look for on your credit report, such as checking for accurate data.  Starting with the basic information like you name, employment, and address.  Then moving on to your payment history to ensure the creditors are publishing the payments and there aren’t any lines of credit open that you are unaware of.

 
In my second post, I discussed how to Build or Rebuild Your Credit.  These techniques are basic and can help you whether you filed for Bankruptcy in the past or maybe have never had … (5 comments)

real estate tips: Building Credit... Because it's Your Greatest Asset - 10/06/08 05:51 AM
Building Credit… Because it is Your Greatest Asset

Everyone has to start creating a credit record somewhere.  Those that got off on the wrong foot and have poor credit need to repair and rebuild.  Even if you’ve gone as far as to file for bankruptcy, you have the opportunity to bounce back and rebuild credit…your greatest asset.  Here are the best ways to build or rebuild a positive credit record and score:
 
 
 Pay everything on time.  This includes rent and utilities.  Even if these creditors don’t report to the credit agencies, you can give proof of your good … (5 comments)

real estate tips: Credit Reports... What to look for - 10/02/08 08:30 AM
 
Credit Scores
 
 

If you’ve been researching real estate and mortgage possibilities, you’ve seen the term “Credit Score”.  There are three main credit reporting agencies in the US; Equifax, Trans Union, and Experian.  These are the agencies to whom your creditors report any activity on your accounts.  Your credit report shows how much you owe and to whom, as well as whether or not you make your payments in a timely manner.
 
Each agency in turn uses a formula to determine your overall credit rating, knows as your credit score.  Higher scores indicate better credit than a … (16 comments)

real estate tips: Another Referral Opportunity... - 09/29/08 11:56 AM
Another Referral Opportunity… The Survey!
 
If top producers obtain the majority of their new listings from referrals, then one must learn to take every opportunity to set up situations in which you will be in a position to ask.  A perfect opportunity to ask exists with regard to the post closing survey.
 
A post closing survey is always a great idea.  Referrals come from those who have been given great customer service.  A survey tells the client that you care whether your service was top-notch.  If it was not, you can use the feedback to make adjustments in your … (12 comments)

real estate tips: Become A Leader and Standout - 09/18/08 02:37 PM
Most top producing listing agents absolutely dominate a particular geographic area, which is typically referred to as their "Farming Area."  Though it is not unusual for the agent to "farm" or blanket this area through direct mail - they are more likely to become dominate listing agents because they are leaders.
Not quite like this leader... 

If the agent lives in a subdivision that has an organized condominium or homeowner's association, the agent is not just a participant in the association, they become the leader by running for the board of directors.  Become actively involved in the committees, events, and/or … (3 comments)

real estate tips: Help Sell FSBOs - 09/05/08 12:08 PM
Well, for the past few posts I have written some fun things and did not go back to my series.  To be honest, I just overlooked the fact that I had just stopped in mid though.  Anyway, here is a link to the previous posts regarding 'Obtaining More Listings'.
The next stage of FSBO capture is to become one with the enemy (I know that sounds cheezy).  What I am suggesting here is that you need to help owners sell their homes - to a point.  If your FSBO approach is merely trying to overcome their objection regarding listing their home … (16 comments)

real estate tips: Real Estate Focus - 7 Common Home Buying Mistakes - 09/03/08 08:40 AM
Even though each home and each home buyer is unique, the same mistakes are made over and over again when making a purchase.  I have put together a quick report which outlines 7 common mistakes made during home buying and how to avoid them.
Buying a home is one of the most exciting events in a person's life, whether it's the first home or the fifth one; however, it can also be one of the most stressful.  Purchasing a home should be regret-free and anxiety-free.
Learning to avoid these 7 most common mistakes when buying a home can help lower your … (8 comments)

real estate tips: How To Obtain More Listings - Part 3 - Value in Education - 08/18/08 02:34 PM
If you have not been following along - here are the other parts on How To Obtain More Listings
My last post spoke about the value of a unique offer.  The offer must add value rather than discounting your services in order to be unique.  There is one area in which we can always add value to the process and that is education.  Many homeowners do not understand the real estate sales process and educating them gives you several advantages. (quick note - Be careful not to give TOO MUCH information. That can work against you because the homeowner may become … (8 comments)

real estate tips: How To Obtain More Listings - Part 2 - Make Your Offer Valuable - 08/18/08 02:06 PM
There are thousands of real estate agents out there looking for listings.  They all claim the same thing - that they will give owners great service (sounds like some mortgage guys/gals I know... what for that post shortly).  It becomes a challenge to differentiate yourself from the competition because of the large numbers of competing agents.  Actually, it is not as much of a challenge as it may seem.  How much of the competition seems to stand out from each other?  If you have not seen them before, Greg Nino from Houston, TX offers some excellent examples of what NOT to do … (10 comments)

real estate tips: How to Obtain More Listings - Part 1 - 08/14/08 08:08 AM
Over the years of talking with agents, reading blogs, and just gathering tips from top producers, I have put together some basics of gathering listings.  I'll focus on attracting buyers in a future series.  I'm still gathering some data on that topic.
If you are a listing agent, you have learned the secret that top real estate agents have known for years.  Rather than focusing upon the selling side of the business, true top producers rely on listings for a majority of their real estate commissions.  It is possible to sell many more listings in a month than it is to show … (18 comments)

 
John Cannata, Texas Home Mortgage - Purchase or Refinance (214-728-0449   http://TexasLoanGuy.com)

John Cannata

Texas Home Mortgage - Purchase or Refinance

Frisco, TX

More about me…

214-728-0449 http://TexasLoanGuy.com

Address: 1515 Heritage Drive # 207, McKinney, TX, 75069

Office: (214) 728-0449

Mobile: (214) 728-0449

As a resident of Frisco Texas and a licensed Texas Home Mortgage Professional, it is my job to remove the stress out of financing or refinancing your home. I do this by providing ongoing updates, being available for questions, and ultimately delivering 'as promised' with not surprises. My goal is to become your consultant for life and for you to rely on me to assist your family and friends as well.
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