best practices: 8 Expert Tips & Tricks for Convincing Calls to Action on Your Real Estate Website
- 12/11/17 07:52 AM
If you’ve ever searched for a product online or signed up for a website or service, it’s guaranteed you’ve come across and clicked on a call-to-action (CTA). CTAs combine thoughtful design, strategic copy, and calculated on-page placement to get consumers like you to take a desired action -- whether that’s buying a sweater, subscribing to a newsletter, or sending a friend a referral link.
The best CTAs are seamless, don’t interrupt browsing or user experiences, and motivate leads to click and convert into paying customers -- like this one from online retailer ModCloth:
The goal of any CTA on your real estate website … (12 comments)
best practices: The 10 Habits of Highly Successful Real Estate Agents
- 12/06/17 08:54 AM
Everyone has a different definition of success — including real estate professionals. Whether it’s earning more money, gaining more exposure, or having fulfilling client relationships, how success is defined varies from agent to agent. Research shows the single trait that predicts high levels of achievement is conscientiousness, a quality that’s undoubtedly a must-have for real estate professionals. Your continual professional growth rests on your ability to be organized, consistently communicative with your leads and clients, and informed on the current trends in your market. Curious about how revered and respected agents take control of their success by accomplishing the tasks above and embodying the “right” … (11 comments)
best practices: The Four Big Benefits of Drip Emails for Your Real Estate Marketing
- 11/21/17 04:55 PM
Many consumers say they prefer to receive emails from companies. Data from DMA shows nearly 50% of consumers want to receive promotional emails at least once a week.To successfully communicate with your leads, current clients and past customers on a regular basis, you need to stay organized. By using a Customer Relationship Management (CRM) tool with drip email automation capabilities, you can minimize your workload by scheduling messages to many contacts at once.
Why drip emails are important for you as a real estate agent
Email is a dynamic, speedy way to communicate with your prospects. Automation empowers you to send out email … (7 comments)
best practices: The 6 Stages of Nurturing and Converting Your Real Estate Leads Online
- 11/13/17 08:52 AM
All of your real estate leads are unique, which means your nurture strategy for each and every one of those could-be clients also needs to be unique. While the structure of your lead nurturing efforts should remain uniform for every home buyer or seller that you do business with, the details of each prospect’s housing situation will be different. Therefore, it’s important to craft a nurture blueprint that can tailored to fit all of your real estate leads. If you haven’t built a nurture structure for your agency, or aren’t sure how to make your email, texts and calls more relevant for each … (4 comments)
If you’ve ever searched for a product online or signed up for a website or service, it’s guaranteed you’ve come across and clicked on a call-to-action (CTA).
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