referrals: The No. 1 Way to Grow Your Business
- 06/06/07 11:33 PM
Forget the fancy advertisements and expensive PR campaigns. The best way to build business is still through good ol' word of mouth. by Dr. Ivan Misner- BNI Founder Reality-check time. How many ways are there for you to increase your business? Dozens? Hundreds? Maybe thousands? Guess again. Try four. That's right, there are only four main strategies you can incorporate to increase your business. Don't believe me? Then read on. First, you can advertise. Competition for customers in our society is fierce. Your competitors are trying to win over the same clients or customers that you are. Even in a good economy, advertising … (11 comments)
referrals: Asking for Referrals
- 05/22/07 12:32 AM
Too often, people are frightened of asking for referrals. Is it the fear of rejection, or are they concerned about annoying their prized clients? If you're providing truly exemplary service, you shouldn't be ashamed to ask for the opportunity to provide that same service to other people your clients know! In fact, it should be the next natural step after asking a client how the service was. The way you ask this question, however, is very important. Open-ended questions help people to brainstorm, instead of giving them the chance for a simple "Yes" or "No" answer. Instead of asking, "Do you know … (4 comments)
referrals: Be the Gate Keeper: Take Control of the Lead
- 05/14/07 11:12 PM
The Law of The Gate Keeper states: The business professional that refers out the most business will create the most reciprocal referral relationships in return. Translation: The business professional who controls the lead WINS! Regardless of your vocation, there will always be other business professionals that you should seek to align yourself with because they represent a potential increase in business for you through referrals. The easiest way for you to develop relationships with the people you want to work with is to start off the relationship by referring new business to them. This is The Gate Keeper concept in its truest … (3 comments)
Forget the fancy advertisements and expensive PR campaigns. The best way to build business is still through good ol' word of mouth. ;)
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