Establishing, conveying, and maintaining a powerful brand is a critical component of an AEC firm’s marketing strategy. “One of the top goals of branding has always been to distinguish a firm from the crowded sea of similar, qualified competitors,” writes Tim Asimos, VP and director of digital innovation at circle S studio, in a LinkedIn Influencer post. He suggests five strategies to make a greater impact with your firm’s branding efforts. 1. Focus on the why, not the what. “In their branding and … (16 comments)
We have been designing luxury homes for over thirty years in not only Florida, but Texas, Tennessee, California, Delaware, Mississippi, Lousiana, North Carolina, Maryland, Utah and Alabama. We have also created custom homes in Sweden, China, and the Middle East.
This was an article written by branding consultant Tim Asimos in 2014, addressing the architect/engineering/construction industry. I think it has applications to AR members.
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