listing presentation: Are You Presenting When You Should be Having a Consultation?
- 02/13/18 11:50 AM
Are You Presenting When You Should be
Having a Consultation?
While the difference may seem subtle, the value and impact of having a consultation is far more significant from a seller's perspective.
And it’s a mindset shift for many listing agents.
I recently attended the CRS Sellabration in Dallas last week for 2 days of intense education, great networking, meeting new people, and a wonderful ActiveRain meet-up.
There were several discussions on listings, and a clear message the focus should be on having a consultation with those who are considering selling a home, and not a presentation.
The word “presentation” implies a one-sided event, … (60 comments)
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listing presentation: What You Should Expect and Receive From Your Carlsbad Listing Agent
- 07/13/13 06:31 AM
What You Should Expect and Receive From Your Carlsbad Listing Agent
We all have expectations about the kind of service, and services, we should receive, whether buying a car, shopping for clothes, or selling our homes.
Oh they differ, certainly, and these expectations may or may not be realistic, but they exist.
Selling your Carlsbad home is a huge undertaking, especially if you are a first time seller. Here are some guidelines about what you should expect, and receive, from the person you hire to take on the job of helping to market and sell your home.
… (27 comments)
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listing presentation: Do You Share Your References with Your Buyer or Seller Clients?
- 06/13/13 03:22 PM
Do You Share Your References with Your Buyer or Seller Clients?
I just landed a new listing where the seller wanted to check on several references, not just look at the testimonials.
I have no issue with that, and have a great list of people willing to be references, as well as write reviews about their experience with me online and share testimonials. It has only happened a few times where potential clients actually wanted to chat with a reference or two.
I suspect not a lot of people actually share a reference list with their buyer or … (28 comments)
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listing presentation: Is Your Listing Presentation a One Step or Two Step, In the Home or Office?
- 03/02/13 09:14 AM
Is Your Listing Presentation a One Step or a Two Step, In the Home or Office?
As a Carlsbad REALTOR I have always done a one step listing consultation, with perhaps 1 or 2 exceptions.
It works for me but I know some agents prefer to do the two step (perhaps the dance, too?).
I almost always check out the house and neighborhood before I go through the analysis process so there aren’t any surprises (and I can take a few photos and a neighborhood video) but I like sitting with the sellers to discuss their home, … (33 comments)
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listing presentation: The 10 Photo Commandments
- 01/11/12 03:02 PM
The 10 Photo Commandments
Real estate photos for marketing a listing effectively are a huge deal – we all know that, as does the buying public. Sadly, many in our profession appear to be clueless on this issue, or don’t care. There is simply no excuse in my opinion in this age of digital photography for crappy photos, or lack thereof. None!
Here is my 10 Photo Commandments List for sellers that I just created and have now added to my pre-listing package, and plan to include in my listing presentation.
Making sellers aware that bad or very … (26 comments)
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listing presentation: The Ultimate Pre-Listing Kit for Carlsbad Home Sellers
- 03/31/11 05:15 PM
The Ultimate Pre-Listing Kit for Home Sellers I suppose that sounds arrogant, but I think a strong pre-listing kit for sellers to review before we sit down and have a discussion is a good thing to have.
And since many REALTORS don't seem to use one, there is that competitive advantage if you provide one to prospective sellers.
Other reasons to share a Pre-Listing Kit up front are that it can answer a ton of questions that sellers often have when trying to decide which agent to use, marketing their home, determining the appropriate local market positioning, and the sales process in general. That can … (170 comments)
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listing presentation: Senior+First Time Seller+Relocation=Challenge and Opportunity
- 07/13/09 09:41 AM
I am meeting with a new potential client today and really looking forward to the opportunity and the challenge.
Here's the 411:
Lived in the home 50 years (original owner) Never sold a home before (first time seller) Moving from the Left Coast to the Right Coast to be near family Senior (no age discussion here but you can make assumptions from the data) This is not your typical market proposal, nor am I approaching this like I would with a more typical seller.
I WILL be prepared with all the data (number of homes on market, competition, what's … (16 comments)
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listing presentation: Do You Like to do it Once or Twice?
- 07/01/09 02:41 AM
Do you prefer to do it once? Or is twice better for you?
Opinions vary on this, and whether it's once or twice depends on a number of factors.
Some folks, myself included, prefer to do a one step listing presentation - meeting the sellers and viewing the property, discussing market conditions and pricing, and everything else in one visit.
Others prefer to visit and inspect the home and meet the sellers on the first go round, then make a second appointment to discuss the market and pricing, the marketing plan, and obtain the listing.
Obviously one can use either method … (8 comments)
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listing presentation: Getting to Know You, Getting to Know All About You (Part 1)
- 06/24/07 11:17 AM
In this competitive market, having information is essential to make an informed decision. And making sure your prospects have that information is a key to being successful
For a seller, you want to them to know WHO they are considering hiring to list their home and what you offer them in terms of services, knowledge, and experience
In the case of a buyer, making the decision to work with a prospect must be based on the essential information you learn up front, and in the first meeting
In either case, as an agent you want to know who your potential client is and what … (4 comments)
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Are You Presenting When You Should be 
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