lifestyle marketing: Is this view for you? How to target your market.
- 08/28/13 06:01 AM
Is this view for you? How to target your market. Believe it or not, not everyone finds this view worth purchasing, but there are many who do. Professional Home Stagers have long touted that when preparing a property for sale the design aesthetic should appeal to as many buyers as possible. The nominative term is "Broad Buyer Appeal"; and it's marketing goal is to attract anyone and everyone looking to buy a home. On a visceral level this makes sense; why not attract as many buyers as possible, eventually the right buyer will come along. However, statistics and reality often tell a very different story; a
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