atlanta: Selling to the disenfranchised masses - 09/29/15 03:27 AM
We always understood selling a new concept to the veteran Realtor with their recipe cards was a lost cause. Selling to the disenfranchised, part-time agent, on the other hand, was rather simple. Within weeks, we had a new tagline: “Atlanta’s largest part-time agent advocate.”
Sounds impressive, but because we were the only brokerage advocating part-time agents, it was somewhat self-serving.
Our company soon tired of beating the anti-NAR marketing drum. It’s too easy and boring. We needed something more showing we were serious about changing the business dynamic of broker and agent. For inspiration, we just asked: What would a franchise never do?
Let’s … (0 comments)

atlanta: Is lobbying worth the dues? - 09/24/15 04:06 AM
The door for Wynd Realty was opened by the National Association of Realtors’ inability to articulate its value-added message. It was — and continues to be today — easy to craft an agnostic board pitch; it writes itself.
Even in 2008, there were plenty of websites pointing to anti-NAR information. The fact that in the previous decade NAR outspent the good ole’ boys of the oil and gas lobby was always good for a quote.
The ongoing legal battles of the newly installed NAR president of the time — elected to turn things around — always got an eye roll. Even today, NAR’s … (0 comments)

atlanta: Leaving the Real Estate Herd Behind - Part One - 09/18/15 02:25 AM
You don’t have to talk to many agents before you hear the familiar refrain: “I can’t do this full time.” Sure enough, the industry itself confirms that a significant portion of today’s licensees are part-time agents.
In 2008, the least expensive monthly fee for a sales agent in Atlanta to have brokerage affiliation was $110. Throw on board dues and, in some cases, franchise fees, and, at best, an agent was looking at $150 a month for something they might not use.
Real estate as an expensive hobbyReal estate becomes a horribly expensive hobby at that point. Clearly, nothing more than cost had … (2 comments)

atlanta: Unaffiliated brokerages - 09/17/15 01:56 AM
In Atlanta, Georgia, real estate brokerages are not required to be affiliated with any realty board or association. In becoming an unaffiliated brokerage, Wynd Realty could save each of its agents nearly $500 a year in what was universally viewed as unnecessary fees.
In doing so, each agent under Wynd Realty’s affiliation would no longer be “allowed” to join a board, which speaks volumes for the business models of realty boards.
When Wynd Realty was founded in 2008, Atlanta had only one known unaffiliated brokerage. That brokerage didn’t advertise the fact. Agents heard of this brokerage only over hushed conversations in the copier … (0 comments)

atlanta: Birth of a new kind of brokerage - 09/16/15 02:25 AM
We are called a discount broker. Although technically not correct, it certainly beats most things we have been called. Discount brokers get that tagline from their public persona of being a more cost-effective solution.
That means from the start, the mission was to undercut the competition on price. It’s a one-trick pony. If that’s all there is to a brokerage, odds are they will be roadkill in 14 months.
Wynd Realty was never, ever about the money. The founding mission of the company had nothing to do with real estate per se; it had everything to do with creating a business model between … (1 comments)

atlanta: Wynd Realty Adds Three More DBA Companies - 09/14/15 02:09 AM
Wynd Realty is proud to announce three new DBA companies.  The companies and owners are: Castlegate Realty Group, Tammy Elliott (, Hamstead Realty, Brenda Hamstead, ( and MAK Realty, Maisha Khabir. 
DBA’s traditionally have been used by larger firms or franchises to carve out specific niches.   Wynd Realty is the only brokerage in the Atlanta marketplace that extends DBA capability to individual agents.   Through this unique Program, sales agents are allowed to market and promote their work under their own brand as opposed to marketing themselves as an extension of their Broker’s brand.  “Sales agents run their own businesses, it simply makes … (0 comments)

atlanta: Welcome to NAR Free Zone - 09/08/15 03:38 AM
It has been said that NAR owns or controls 80-90% of the MLSs in the United States.  This group is meant to serve the “other” 10% of the market; those markets whose MLS data isn’t under direct NAR control.  In these markets, Brokers and agents operate much differently than their counterparts in traditional markets.  For example, Atlanta GA, is one of the nation’s largest open markets.   In Atlanta, Brokers and agents alike do not have to join, participate in, or pay for any Board or Association fees.  MLS data in Atlanta GA is FREE to all affiliated licensees.  This environment is very different than most traditional markets.
We … (0 comments)

atlanta: Wynd Realty First in Atlanta to Offer Agents a DBA Program - 08/25/15 02:25 AM
Atlanta, GA—Wynd Realty is the first real estate brokerage company in Atlanta to offer its agents a program that allows them to brand and advertise their services independently of broker affiliation. 
 Under the program, simply known as “the DBA Program”, agents can create and market their own realty companies as their own brand.  Traditionally, agents have been tied to their Brokers for both marketing communications and identity branding.  But, under Wynd’s DBA Program, Jane Doe can create, build and market Jane Doe Realty or any other name she wants to use as her corporate identity.   She can create a … (1 comments)

atlanta: A Real Estate License is a Difference Maker - 08/19/15 10:55 PM
An Evolution in Mindset
The real estate industry continues to be mired in its worst slump in history.  And, without any radical changes coming anytime soon; it hardly appears to be that great a time to be a sales agent.    
Well, it’s all a matter of perspective.
For many, real estate sales are incredibly stressful.  The industry’s own membership association confirms this by citing fairly large percentages associated with agent turnover and burnout.  You would hardly think those statistics as a ringing endorsement.  But, for tens of thousands of area agents, real estate sales are just fine; as a matter of fact, they’re … (0 comments)

atlanta: Wynd Realty Introduces a Transaction Cap - 08/19/15 03:18 AM
In response to market conditions, Wynd Realty has announced two new features to their agent compensation plan.  Effectively immediately, the transaction fee for sales less than fifty thousand dollars (50K) has been lowered from $300.00 to $150.00.  “Years ago when the company began we never envisioned that many home sales less than fifty thousand dollars.  Sadly, that isn’t the case in today’s market”, said Jeff Bergstrom founder and Managing Broker of Wynd Realty.   “Agents work just as hard closing smaller deals and make a fraction of what they used to make.  We only thought it fair we lower our fees as … (0 comments)

atlanta: New GAR Forms Policy Sets Tone - 08/17/15 10:42 PM
I received an email from the Georgia Association of Realtors (GAR) the other day.  It was the first time I had ever received such correspondence.    For years I have railed against GAR and local realty Boards for not being able to articulate their value added message.  I just didn’t get it.   But with this new email, I was starting to see a clearer picture.
While the overall tone of the email was obviously very pro Board membership, it did finally serve up the elusive, “five greatest points of value” to REALTOR membership.   As I re-read the list over and over, I couldn’t … (16 comments)

atlanta: In Praise of Part-time Sales Agents - 08/17/15 01:16 AM
In real estate, nothing stirs the passion of agents more than a discussion of using part-time versus full-time sales agents.     Unfortunately, 99% of this, eh, passion, comes from only one side of the argument.  It’s a pretty safe bet in any online search of this discussion you won’t find many voices advocating for part-time real estate sales agents.
Wynd Realty, of Atlanta Georgia, has always advocated for and promoted the part-timer.   Over the years, this position has led to a lot of interesting emails, voicemails, discussions and threats.  As a matter of fact, when it comes to hearing the “cons” of working … (1 comments)

atlanta: A Look At The Greying of Real Estate - 08/14/15 03:07 AM
The Passing of an Era 
The 1970s must have been wild times in the real estate industry.  At the start of the decade the industry found itself in the middle of an interesting business model shift.   Old school Realtors didn’t like the new franchises.  They fought tooth and nail against “big business” getting into real estate.  While franchising wasn’t new in other industries, the founding of Century 21 in 1971 and the development of RE/MAX, shortly thereafter, cemented franchising’s place within the industry with an almost cult-like zeal.   By 1977, the US had 5,000 independently owned and operated franchises.   Obviously, the old … (0 comments)

atlanta: Wynd Realty Expands Footprint, Adds GAMLS - 08/12/15 10:32 PM
Beginning February 2014, Wynd Realty will offer Georgia MLS products and services.  Since 1962, Georgia MLS has been providing real estate agents with the quality products and services they need to meet the demands of their ever-changing environments.
Historically, the Atlanta real estate market grew up with two different companies providing MLS services.  (FMLS and GAMLS)  Traditionally, markets are served by only one MLS company.    While there is much overlap between FMLS and GAMLS there is significant advantages to GAMLS in the southern suburban reaches of the Atlanta market.   “We are extremely excited about adding GAMLS to our Brokerage for a number … (0 comments)

atlanta: Zillow/Trulia – Franchise Killer Qu’est-ce - 08/12/15 03:36 AM
The Zillow Agents are coming.  The Zillow agents are coming.  No, Zillow’s merger with Trulia doesn’t signal their entrance into the brokerage business.   That will mostly likely come later.  However, the merger does signal, “who won”, in the real-life survivor game over the hearts and minds of the real estate consumer.   The public has voted.
The only reason companies like Trulia and Zillow came along in the first place was because the national franchise Brokers failed in capturing the trust and mindset of the buying public.   “Will it be on Zillow?”  If this isn’t the first question asked at every listing presentation, … (2 comments)

atlanta: An Autopsy of the Franchise Realty - 08/11/15 02:19 AM
“They have become the real estate industry’s artifact of the modern technology revolution.”, Brad Inman, Founder and Editor, Inman News
Condolences are pouring in from every corner of the real estate industry.  It is impossible to read any real estate publication without seeing references to the Zillow/Trulia merger and what it means for the industry.    Most, if not all comments, echo Brad Inman’s statement when he called the Zillow/Trulia merger “checkmate” for the national franchise.  That is checkmate, as in “game over”.
Critics have always been quick to point out, the real estate industry’s old guard; that being any national franchise working in concert … (0 comments)

atlanta: FMLS - Great Company or Greatest Company - 01/22/15 03:53 AM
The Atlanta Georgia real estate market is extremely unique.   So unique, in fact, most agents working here aren’t aware of their universally envied position.   Sales agents across the nation have long drooled for what Atlanta agents have always known.  And, the sole reason we, meaning the Atlanta real estate community, are the envy of the entire nation: FMLS.
FMLS is NOT owned or controlled by the National Association of Realtors (NAR).   To give that statement a sense of magnitude, there are over 8,000 MLS’s throughout the United States and nearly 90% of them are owned and controlled by NAR.   Whoever owns … (1 comments)

Jeff Bergstrom (Wynd Realty) Rainmaker large

Jeff Bergstrom

Atlanta, GA

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Wynd Realty

Address: 260 Peachtree Street, Suite 2200, Atlanta, GA, 30303

Office: (404) 933-4017

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