homescom endorsements: Online“reviews”vs.“recommendations”–what’s the difference?
- 07/03/14 03:37 PM
Everybody is scrambling (at least the companies paying attention in the real estate space) to incorporate a reviews system into their website. The big guys, Zillow and Trulia, have had them for a while and their two approaches raise an interesting point of discussion in the Real Estate world: Is there a substantive difference to the end consumer between having “unbiaised” reviews (as Zillow does) or “recommendations” (clearly slanted in favor of the agent of course) as does Trulia on their site.
As a longtime agent who struggled to get even happy clients to write me testimonials (now recoined as … (3 comments)
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Everybody is scrambling (at least the companies paying attention in the real estate space) to incorporate a reviews system into their website. The big guys, Zillow and Trulia, have had them for a while and their two approaches raise an interesting point of discussion in the Real Estate world: Is there a substantive difference to the end consumer between having “unbiaised” reviews (as Zillow does) or “recommendations” (clearly slanted in favor of the agent of course) as does Trulia on their site.
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