jeff pickering: Weekly Business Booster from Pickering Group 2-27 - 02/27/08 01:16 PM
 
Interest Rates
When is the Best Time to Lock?
I always advise my clients to lock in their interest rate at the earliest opportunity.Gambling with a client's interest rate is never advisable. In my business, I have a standardized system in place that we adhere to for all of our clientele.
A mortgage loan cannot be closed without locking in a rate, and there are three main elements to take into consideration:
· Interest Rate
· Points
· Length of the lock
Locking in on a rate does not obligate the client to commit to the loan until the loan is actually closed. The lock simply eliminates … (1 comments)

jeff pickering: Lock alert 2-25-08 - 02/25/08 02:47 AM
 
View Video "Lock Alert 2-25-08"
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Current Trend Direction:  Lower  
Risks favor:  Locking
Current Price of FNMA 5.5% Bond:  $98.38, -62bp
Monday's bond market has opened in negative territory following early stock gains and stronger than expected housing news. The Dow is currently up 94 points while the Nasdaq has gained 15 points. The bond market is currently down 18/32, which will likely push this morning's mortgage rates higher by approximately .250 of a discount point.The only economic data released this morning was January's Existing Home Sales report. The National Association of Realtors releases this data that tracks home resales in the U.S. It … (2 comments)

jeff pickering: High trust leads! - 02/24/08 12:50 PM
 
Today, I was talking to some of my real estate partners and the topic of discussion was how to generate more business today! I follow a business plan and this made me think about what I can do not only for my business, but for my agent partners also. The answer was simple, we need to develop relationships with other professionals outside of the real estate community. I asked my agents for a list of their business partners and I was amazed that a large number of them didn't have any solid relationships established. I have decided to build on my base … (2 comments)

jeff pickering: Coffee Talk 3-5-08 - 02/19/08 12:41 PM
 
View Video "Coffee Talk 3-5-08!"
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Happy Tuesday!
 Our dedication to helping you grow your business is the reason behind our monthly sales training "Coffee Talk". We are all very much aware of the changes in the market. We have assembled a group of top professionals who are willing to share their strategies to not only survive in a changing market, but to THRIVE!  
Please invite one other person to join you for our event; we look forward to seeing you there!
We are collecting a Ten dollar per person donation for our charities!
Please RSVP if you are planning to attend and let's take your business … (0 comments)

jeff pickering: Weekend Mortgage News 2-15 - 02/15/08 11:08 AM
 
View Video "Happy Friday 2-15"--
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  Friday's bond market opened in positive territory following weaker than expected economic news and early stock losses. The stock markets are in negative ground with the Dow down 74 points and the Nasdaq down 22 points. The bond market is currently up 5/32, but we will still see a noticeable increase in this morning's mortgage rates as a result of weakness late yesterday. Today's rates will likely be approximately -250 of a discount point higher than yesterday's morning rates.January's Industrial Production data was the first of today's two reports. It showed a 0.1% increase in … (2 comments)

jeff pickering: Ok my shamless plug for "plan B" - 02/13/08 02:15 PM
 
View Video "Using video to be a leader in your area!"-- Click on the film strip or text link above and turn up your volume to view your video email from Jeff Pickering. 
Are you looking for a new way to market yourself and create a WOW factor?
 I found one that works for me everyday VMdirect and Hello World. I always get approached to try something new, just like I am doing to you now and it all looked good but made no sense to help me build business. This was no different it looked cool but it was a networking marketing company so I wanted nothing to do with it. I was approached by a partner of mine who does sales training … (4 comments)

jeff pickering: Business Booster from the Pickering Group 2-13 - 02/13/08 01:06 PM
 
View Video "Use a Concierge Form!"-- Click on the film strip or text link above and turn up your volume to view your video email from Jeff Pickering.
 
Happy Wednesday!
It's time for your weekly BUSINESS BOOSTER! You can look forward to receiving this E-mail every Wednesday. We hope you will find this information valuable for you and your clients. 
Business Booster can be sent as a .PDF file for printing.
Please call or E-mail if there is anything else we can do for you now or in the future.
 
Superstar REALTOR®* Terry M. has clients fill out a concierge form at home, prior to meeting with them. This helps her better understand those prospects and target their hot buttons. It affords her an opportunity to probe their minds, know their likes and dislikes, and … (0 comments)

jeff pickering: A Lifeline to Struggling Borrowers? - 02/12/08 12:19 PM
 
View Video "Good news for borrowers!"-- Click on the film strip or text link above and turn up your volume to view your video email from Jeff Pickering. 
 
The Bush Administration announced "Project Lifeline" Tuesday, a new initiative to help struggling homeowners with all types of mortgages, not just subprime or adjustable-rate mortgages.
Part of the Hope Now Alliance (1-888-995-HOPE), launched late last year, the new Project Lifeline outreach program would grant homeowners who are at least 90 days late a 30-day break from the foreclosure process while their lenders try and work out a more affordable solution, including restructuring the loan, freezing or even lowering interest rates.
The program was put together by HUD, the Department of Treasury, and six of the … (5 comments)

jeff pickering: Special Alert: Stimulus Package, Lawmakers Raise Lending Limits - 02/12/08 10:20 AM
 
View Video "Special Alert: Stimulus Package!"-- Click on the text link above and turn up your volume to view your video email from Jeff Pickering.
Stimulus Package: Lawmakers raise lending limitsDo you qualify for a better rate?
The Economic Stimulus Act of 2008 is a $168 billion plan intended to jumpstart the sliding U.S. economy. While a lot of media attention has been focused on the $600-$1,200 rebate checks that millions of taxpayers will begin receiving this spring, the new bill is also designed to help certain "high-cost regions" of the struggling housing market by:
Temporarily increasing the "conforming loan limit" from $417,000 to as high as $729,750 in specified areas; and Temporarily increasing the size of loans the Federal Housing Administration … (6 comments)

jeff pickering: Weekend Mortgage News! - 02/08/08 09:50 AM
 
View Video "Happy Friday 2-8"-- Click on the film strip or text link above and turn up your volume to view your video email from Jeff Pickering.
Friday's bond market has opened in positive territory despite the lack of economic data being released. The stock markets are mixed with the Dow down 29 points and the NASDAQ up 13 points. The bond market is currently up 20/32, but we will still see a small increase in this morning's mortgage rates due to noticeable weakness in bonds late yesterday.The bond markets fell during late trading yesterday after the 30-year Bond auction was met with lackluster demand from investors. This led to afternoon selling in bonds and some mortgage lenders to revise rates higher late … (4 comments)

jeff pickering: Stimulus Package Passes Senate: What Now? - 02/07/08 09:51 AM
 
 
With an 81 to 16 vote, the Senate passed an amended version of H.R. 5140, a $150 billion plan to jumpstart the economy with temporary tax breaks for consumers and businesses, extended benefits, and most importantly, two provisions designed to assist the housing market.
According to CNN, the House is expected to consider and pass the amended bill as early as tonight, which could put the bill on the President's desk as early as Friday.
The bill temporarily increased the size of loans that may be purchased by Fannie Mae and Freddie Mac, raising the current level of $417,000 to reportedly … (7 comments)

jeff pickering: Don't Get Burned by the HELOC Freeze - 02/07/08 09:45 AM
 
Use this timely letter to inform your clients with Home Equity Lines of Credit of the growing trend among lenders to freeze HELOC withdrawals in markets with declining home values.
And while the letter also encourages your clients to call you immediately to discuss their options, be sure to follow-up the letter with a phone call. With the Fed's recent trend of cutting rates, which has been very good news for borrowers with HELOCs, your clients may not understand how this could actually affect them. This is your chance to brand yourself as a local mortgage market expert within your community. … (7 comments)

jeff pickering: Pickering Group Business Booster - 02/06/08 11:52 AM
 
 
View Video "Knowing When to Say No"-- Click on the film strip or text link above and turn up your volume to view your video email from Jeff Pickering.
 
Happy Wednesday!
It's time for your weekly BUSINESS BOOSTER! You can look forward to receiving this E-mail every Wednesday. We hope you will find this information valuable for you and your clients. 
Business Booster can be sent as a .PDF file for printing.
Please call or E-mail if there is anything else we can do for you now or in the future.
"Just leave me a Loan"®
Thank You,
Jeff Pickering
 
Knowing When to Say No
Position Yourself to Work with High-End Clientele In an effort to increase your hourly rate of pay, you must make the commitment to focus on high payoff activities. If you find you are working … (0 comments)

jeff pickering: Daily Focus Chart! - 01/31/08 07:53 AM
 
 
Today's market is challenging, which means we may need to make some changes in the way we do busines. I have followed the same business plan for many years, but it became obvious that I needed to tweak it, so, I met with one of my good friends, a rockstar lender here in Phoenix, to discuss some of the issues we were facing in todays market. The answer was simple, add more structure to our business plan. We started to follow a monthly calendar mon-sun and scheduled every activity from our business plan on specific days of the week.
 
  This has helped us with our daily focus and keeps us from getting … (3 comments)

jeff pickering: Bonds are tumbling..... - 01/24/08 10:52 AM
 
History has a way of repeating itself.  On Tuesday afternoon when Mortgage Bonds were trading 53bp higher, our alert to float also discussed what happened back on September 18th, the last time the Fed surprisingly cut rates by .50%.  On the day of the cut, Mortgage Bonds had traded nicely higher, but on the next day, and after a higher open, Bonds went tumbling lower.  This is exactly what happened again yesterday as Mortgage Bonds opened 38bp higher and then suddenly reversed 94bp  lower on the dramatic recovery in the Stock market.   Take a look at the chart below and be … (0 comments)

jeff pickering: The Fed cut the Fed Funds Rate by .75% - 01/22/08 03:12 AM
 
 
View Video "Fed cut Rate by .75%"-- Click on the film strip or text link above and turn up your volume to view your video email from Jeff Pickering.
In a surprise move this morning - The Fed cut the Fed Funds Rate by .75%, lowering it to 3.50%.  The Fed decided to hold a special meeting last night as US Stock futures were trading significantly lower and Stocks around the world sold off sharply yesterday and this morning as foreign countries fear a US recession.  This morning's Fed cut was the first intermeeting Fed action since September 17, 2001, and the deepest one day Fed Cut since 1984.  It should also be noted that the vote to cut wasn't unanimous as St.Louis … (2 comments)

jeff pickering: I hate my job! - 01/09/08 04:04 PM
 
When you have a 'I Hate My Job' day try this: On your way home from work, stop at your pharmacy and go to the thermometer section and purchase a rectal thermometer made by Johnson & JohnsonBe very sure you get this brand. When you get home, lock your doors, draw the curtains and disconnect the phone so you will not be disturbed. Change into very comfortable clothing and sit in your favorite chair. Open the package and remove the thermometer. Now, carefully place it on a table or a surface so that it will not become chipped or broken. Now … (8 comments)

jeff pickering: Direct for Referrals With "Fred The Head" - 12/31/07 04:09 PM
 
 
 
 
STEP 1:  Include attached graphic in loan application package at the back after all the
   disclosure documents. Turn page over and stop, make sure you have their
    attention. (I can fax this if needed)
 
STEP 2:  Explain function of Reticular Activator. The more specific the details the better it will be for the client.
   Our script, (delivered a bit tongue and cheek) it's a bit long, but they remember
   it for years.
 
"Do you know about your reticular activator?" (This is very important!)
Reticular means screen like or filter like. Your reticular activator is that part of your brain which helps you sort … (5 comments)

jeff pickering: Happy New Year from the Pickering Group - 12/31/07 07:33 AM
Happy New Year!
Wishing you and your family a safe and Happy New Year! May 2008 bring you more Joy and Prosperity!
-- Please click on the PG button above and turn up your volume to view your Happy New Year video email from the pickering Group.
 
Reagan, Luke, Elle, Violet, sherry, Jeff and,
Pickering Group
  … (4 comments)

jeff pickering: Here it is! - 12/28/07 09:48 AM
 
Happy Friday!
I know we have had some posts here talking about our video technology and people have called me asking for more information on how people are using it.  We created  weabsite with all of the information you would need to see if this is something you would like to add to your business or if you would like to create a secondary business with Helloworld and VMdirect. PLease let me know what you think about our service and how you are using it!
http://www.soldnow.tv/
 
"Just leave me a Loan" Thank You,Jeff A PickeringThe Pickering Group41601 North Congressional DriveAnthem, AZ 85086Phone (623)551-9360FAX (866)451-8488Email: jeffpickering@helloworld.com Website: http://www.pickeringgroup.com/ Make your digital life simple. Get video today! 
(1 comments)

 
Jeff Pickering (Pickering Group)

Jeff Pickering

Anthem, AZ

More about me…

Pickering Group

Address: 3050 West Agua Fria Freeway #190, Phoenix, AZ, 85027

Office: (623) 551-9360

Fax: (866) 451-8488



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