marketing: Happy New Year! I'm Back... - 01/01/18 04:09 PM
I'm BAAAAACCCKKK!  It's been about 18 months since I posted on ActiveRain.  No time like the present to jump right back in with both feet.  
I'm sure it will take me awhile to figure out how the landscape has changed, who's who, new rules, new leaders, new feuds...
New Year, New Business Goals, New Team Members!
My purpose here is simple:
Grow my business. I am adding 2 new team members this year. One person will be assisting me with marketing and lead generation/follow up and the other will be a new buyer's agent.
Market my listings.
Attract new buyers.
Provide great information on the communities that I … (16 comments)

marketing: Why Lead Conversion Rates are So Low - 01/23/16 02:25 AM
There is a wealth of information available via the Internet to prospective home buyers and sellers around the country.
Unfortunately, that wealth consists mostly of fool's gold.  
The ZRT portals feed the consumer false information about property values either directly through their faulty home valuation tools or indirectly by supplying outdated listing information.
Of course, there are the real estate gurus and hucksters to contend with that prey on the desperate, uneducated and credit challenged.  Promises of loans for basement level credit scores, no money down or down payment assistance, rent to own schemes and so much more.
When these "prospects" finally stumble upon their … (35 comments)