budget: The Day My Newspaper Advertising Died
- 01/11/09 03:27 PM
Ever since I became a licensed realtor I’ve always run a newspaper ad. It’s just been one of those things that I’ve done automatically without any thought to how it affects my business, if at all.
I haven’t received any valuable calls from my costly newspaper ad in a few months now. This fact alone should be enough to make me drive down to the newspaper, bust through the doors, and shout “CANCEL THIS NON-PRODUCTIVE, MONEY WASTING AD!” The truth is, I spent about a month trying to justify the advertising and the generous part of my budget that it (18 comments)