ARCHIVED BLOG POSTS
Search engine optimization (SEO), search engine marketing (SEM), conversion rate optimization (CRO)… Aren't these all essentially the same thing? Well, not exactly. When the term is search engine optimization first came out that's exactly what we were doing, optimizing for search engines. There w...
A local distillery is going out of business in our town. We only have two and one is calling it quits. Tim and I tried to go many times only to have it close at 4 PM, not open certain days, or a shot in the dark if anyone was there. When I saw a CLOSING SOON sign, I wondered what was up because t...