marketing: Don't Stop Marketing - Especially Now - 04/07/20 11:20 AM
We all know that this is a weird time but for most of us in the real estate industry working from home is not that unusual. I have a group of five friends where all the wives are best friends and all the husbands are best friends as well. We go camping together, vacation together, and our kids babysit for each other often. It's a really beautiful and unusual relationship and I am so grateful for it. But, Tim and I are the only ones that actually work from home. All the other husbands leave every day to their jobs in downtown … (30 comments)

marketing: 12 Key Points for On-Page SEO - 02/03/20 12:06 PM
I wrote an article on Academia this week that delved deep into on-page SEO and how to perfect it so I'll just run over the key points here. Feel free to follow me on Academia.edu to read the article in its entirety. (Psst... it's a great place to blog for backlinks)
What is On-Page SEO?
On-page SEO is the practice of optimizing a web page for search engines and users. We can't just link to a page if it's not optimized correctly. I mean, we can, but it's kind of pointless. You have to make sure that the information is relevant to whatever the person … (29 comments)

marketing: How Many Links Are Appropriate for Posts and Pages? - 11/04/19 01:03 PM
This on-going controversy has been gumming up the SEO works for years. We had some definitive answers when Google stated that 100 per page was plenty although it's been proven that over 100 links per page or post are not penalized. Clearly, no amount of links on a page has necessarily been penalized but we also don't want a directory of links when we go to a site. 
Links have to DO something. They shouldn't just be there for the sake of having a link, either internally or externally or because your Yoast Plug-in told you that you need more links. A … (19 comments)

marketing: Bring Older Posts Back to Life but Be Careful - 10/02/19 07:22 AM
If you've built up a good wealth of blog posts either on ActiveRain or on your website, it's not a bad idea to bring some of those older posts back to life, especially if they have great information that is timeless.
This can also go for annual events. Let's say you had a post on Halloween events last year. Rather than writing up an entirely new blog post with new information, go back to that older posts, update the information, and republish it as a newer post. This is pretty easy to do on websites such as Wordpress because you can … (26 comments)

marketing: How to Boost Your Local SEO With Citations - 09/24/19 09:36 AM
Local SEO at its Finest
Ok, so let's start with the simple question. What is a business citation?
Business Citations are what Google and Bing use to rank your site in the three-pack. Three pack? What is a three-pack?
In the Google Search results you will see this:
No doubt that you have seen then while you are searching the web and while you may have a listing here, there is a way to outrank your competitors by doing the following steps.
Create a business citation – easier said than done, like everything marketing but you need to have the following information to create a citation.
(33 comments)

marketing: Are You So Focused on the Details, You're Missing Business? - 09/06/19 10:03 AM
Do you go to your website every day?
Do you assume a color change on a button will get you more traffic?
Do you worry people will see a general image on a community post and assume that's the house you're selling?
Do you literally want to change 10 tiny details on your website every day?
Do you check your website on a tablet, phone, desktop, friend's phone, friends laptop or iPad every day? 
 
Then you are not actually focusing on your business. 
 
(I sound like an infomercial) ... Then you need... 
Just kidding.
 
But seriously... if you are more concerned about how people view your website and you have … (15 comments)

marketing: Custom Search Links to Keep People On Your Site - 08/06/19 11:40 AM
Keep People On Your Site!
That's one of the biggest issues with websites... how to keep people on the site. It's not just one page either. We want people clicking around all the time! But if we don't give our readers anything to click on then they certainly won't go searching themselves. We have to make it very obvious and clear that we want to send them down a rabbit hole of great information and that can be hard to do on a real estate site unless they're looking at listings... and that's exactly what we want them to do. The reason … (15 comments)

marketing: Content Migration? You Don't Have Time for That - 07/26/19 07:27 AM
Our line of work is always morphing and changing and while we don't do it all (and that's okay) we can do a lot of tasks... of which most agents just don't have time for. Whether it's building a website from scratch, writing custom, optimized content, social media management or link integration, just like you, we stay up on the newest trends and SEO tips. But what about basic content migration?
 
In case you don't know, content migration is exactly that, migrating content from one website (platform) to another. This is the tedious work that most agents and brokers just don't have … (4 comments)

marketing: SEO, SEM, CRO - OH MY! What is it? (And Does it Matter Anymore?) - 03/19/19 01:02 PM
Search engine optimization (SEO), search engine marketing (SEM), conversion rate optimization (CRO)… Aren't these all essentially the same thing?
 
Well, not exactly. When the term is search engine optimization first came out that's exactly what we were doing, optimizing for search engines. There was a lot of black hat techniques 10 to 15 years ago and it was easy to game the system. This means that as long as you put enough effort, time, and usually, money into the game, you would end up on the first page. But of course, Google goes after those black hat optimizers and they are always looking … (34 comments)

marketing: A HodgePodge Business or Laser Focused? - 03/10/19 03:26 PM
A local distillery is going out of business in our town. We only have two and one is calling it quits. Tim and I tried to go many times only to have it close at 4 PM, not open certain days, or a shot in the dark if anyone was there. When I saw a CLOSING SOON sign, I wondered what was up because they haven't been there long! We finally got a chance to stop in and I realized the situation very quickly. 
I know, what do distilleries and real estate have to do with each other.. wait a minute, I don't … (18 comments)

marketing: Are You Remarkable? If Not, No One is Going to Care - 01/16/19 09:00 AM
"Worth of Attention - Striking" - Does that define you and your business? If not, no one is going to share, talk about, or refer you. 
 
Our society runs on social currency these days. We want to brag on social media, one-up our friends and acquaintances and have the inside scoop on something before anyone else. It's just the way we're wired. An experiment discovered that if you ask two groups of people if they prefer a job that made them $100,000 vs. $50,000 they obviously would take the $100,000 job. But then subjects were told that in the higher paying job everyone … (31 comments)

marketing: Too Busy to Blog? - 04/26/17 11:47 AM
And busy is good, right? Well, maybe not. Tim, my husband, who also works with me, tells me I gotta be on ActiveRain every week (you can see how that worked out from my last blog how long ago?). Ugh... the commitment to keeping up with it! I know you know what I mean. I blog for everyone else, I don't have time to blog for me. But I really have to find that time and so do you.
 
Blogging is not about putting fluff on a page for the sake of words. It's telling someone something they may not already know for … (15 comments)

marketing: Ramp Up Your Online Exposure for 2017 - 01/02/17 02:56 PM
I started writing for a brokerage company that just writes TO other brokers. They want to draw in other brokers in their area and offer a different approach to their real estate business. I've been writing on business coaching, branding yourself, the use of technology and if you're just working for someone else or really growing your business. 
 
I love it because it gets me thinking about my own clients and how they really want to grow their business in 2017. As many of you know, I was a real estate agent for several years and it just wasn't my bag, but … (43 comments)

marketing: MY FIRST FEATURE! - 6 Years Ago Today! - 11/14/16 11:16 PM
Wow, how things have dramatically changed! I joined ActiveRain November 7, 2010. We had just moved to Missouri to work with a church ministry for 2 years and I needed to supplement the income. Little did I know what that would have turned into!
This was my actual Facebook post from that day that I ran across in the memories today:
"I GOT FEATURED!! 8 Days into Blogging on ActiveRain - THE biggest real estate blog out there! (this is huge by the way and I am super pumped... can you tell?)"
Some of you that have been playing in the rain here for … (13 comments)

marketing: Is Your Website Prepared for Your Business? - 10/15/16 01:03 AM
As the Pacific Northwest prepares for what they say is the biggest storm in 10 years I got to thinking about online preparation as well. I'm sure most of our friends on the East Coast did the same thing about a week ago and prepared their homes and their families as best they could for hurricane Matthew. Preparation is essential for maintaining what you have and keeping you feeling satisfied should something happen.
Is your website prepared for your business?
I actually found a website yesterday that still has Lorem Ipsum on it and it had a copyright date from 2013! 3 years … (37 comments)

marketing: Scream Out Loud Marketing - A Post By Tim Emineth - 09/07/16 07:16 AM
Well, school started and as all parents give a sigh of relief I am left wondering if I should join them or think of this time differently.  As a guy that works from home with his wife the first thing that I think of is: “Yeah! Nooners are back baby!”, and then I thought, what better way to celebrate your child’s new scholastic year than to do the things that got you that child in the first place.
 
Now is the time that you can scream in ecstasy and you don’t have to worry about who is going to hear you or … (59 comments)

marketing: Do I Know What You Do in 5 Seconds? - 05/09/16 06:19 AM
Take your laptop or tablet to a friend who has never seen your website before. Open your laptop to your website or pull it up on your tablet. In 5 seconds close it or pull it away. Can your friend or trusted client tell you exactly what you do? If not, your website is not doing what it should be doing.
Look at your website. Does it answer the basic question that your client wants to know? 
Do you sell real estate or do you sell yourself?
Does my website and/or my services solve my clients problem? 
What is my client's problem?
If you're not sure of the … (11 comments)

marketing: Good Grief This Takes Time - SEO Marketing Done Right - 07/30/15 02:57 AM

 
A couple reciprocal links, maybe a few blog followers and some intentional page titles and boom! You're on the first page of Google... yeah, like 10 years ago. Today it's harder than ever. If you didn't start 10 years ago you have a lot of catching up to do, but it's not impossible. Simple maintenance is easy when you get the ball rolling. A blog or two a week, market reports and social media postings every so often keeps the balls in the air and the leads coming in at a steady pace but thats only if you've done the legwork … (34 comments)

marketing: The Basics of Today's SEO - What You Should be Doing - 08/15/13 05:42 AM
SEO changes all the time and Google is constantly making updates and new strategies on how they rank sites. The last big shift was towards branding and Google has been promoting those websites that have significant branding which is why sites like Trulia and Zillow (which as a name have nothing to do with real estate) are dominating the top of the search engines. So how can we compete as individual real estate agents in our area?
Today’s basics of SEO come down to informative and unique content and then sharing that content. Simply writing or regurgitating a news article or … (56 comments)

marketing: What is This SEO Thing and Should I Care? - 05/13/13 08:25 AM
SEO stands for search engine optimization and it’s the process of optimizing a website or webpage for search engines to find and categorize that content. SEM (Search Engine Marketing) is also a popular term. While that’s the short idea behind as SEO the expanded version could go on for pages and pages because there are literally hundreds of nuances, techniques, tricks, and maneuvers marketers, writers, webmasters, and bloggers can do to make their site, their blog post, and their webpage show up on search engines for the topic they’re trying to cover.
If you’re new to blogging or SEO or perhaps … (31 comments)

 
Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing)

Tammy Emineth

Content Marketer, SEO Teacher, Website Fixer

Marysville, WA

More about me…

Personal SEO - Website SEO and Real Estate Marketing

Address: Marysville, WA, 98270

Office: (425) 344-0677

Email Me

We do a lot of things! In addition to writing dozens of articles and blogs each month we offer assistance to real estate agents with their websites and all types of commercial and personal websites. We do marketing and online promotion through various social media and blogs. My AR Blog showcases what we do and how you can do it too!


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