sellers: Best Home on Tour Not Sold. My Client Told Me Why - 02/19/12 01:21 AM
After seeing about 12 homes, my clients and I saw a spectacular home. Priced right. Nice curb appeal. Great inside.
It has been on the market for 84 days and has has a slight price decrease.
I wondered out loud that I could not understand why this one had not sold.
My client said, "Well, it is because of the yellow pictures. I would never have come here based on the on-line photos."
Sure enough, most of the pictures had a heavy yellow hue as they were apparently taken with no flash using light from traditional light bulbs that give off … (1 comments)

sellers: To Sellers: My Focus is on Marketing, not Sales - 02/17/12 11:07 PM
Sellers expect real estate agents to sell their homes. They may be looking for an aggressive salesperson who will close prospective buyer. What they should be looking for is a marketing expert.
The truth is the listing agent will probably never even meet the buyers or talk with them. That's because the buyer has their own agent and in most markets, a buyer's agent will bring the buyer and "sell" the house.
Representing both the buyer and seller raises potential conflicts of interest, further limiting the possibility of the listing agent "selling" the house to a buyer.
So what does the … (2 comments)

 
Jerry Van Pelt (Coldwell Banker Residential Brokerage)

Jerry Van Pelt

Plano, TX

More about me…

Coldwell Banker Residential Brokerage

Address: 7001 Preston Road #650, Plano, TX, 75093

Office: (972) 596-9100

Mobile: (214) 952-4500

Email Me

I focus on selling homes in the Plano and Frisco area.


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