Mortgage Street Smarts

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Mortgage and Lending - AmeriFirst Financial Inc, San Diego, CA - NMLS 259027
From a young age, we learn the difference between BOOK SMARTS (knowledge learned in the school classrooms) and STREET SMARTS (what we learn in the "Real World"...often the hard way). There are no shortage of websites providing the BOOK SMARTS of the Mortgage Industry, but there are very few resources a Consumer has to learn about the STREET SMARTS of the Mortgage Industry. Please feel free to SUBSCRIBE (for free) to this ongoing source of truthful knowledge (without the worry of a "sales spin" buried somewhere in the message). After all, we tend to make better decisions when armed with the facts...the purpose of this blog is to provide FACTS by teaching you the MORTGAGE STREET SMARTS necessary to run your business (if you are a Real Estate Professional) or to make the best decisions for your family (if you are a Consumer). Enjoy!



Strong finish for rates yesterday after a fairly lethargic start. If you are a Real Estate Agent attempting to guide your Buyer to an ethical Loan Officer, please feel free to reference the data in this free daily report. It is also imperative that every Borrower learn about THE TRUTH BEHIND MORT...
This week has shown some of the smallest net gains and losses in recent memory. Are we one economic report from seeing a definitive direction for mortgage rates? If you, or someone you care about is considering a mortgage, it is recommended that you first read THE TRUTH BEHIND MORTGAGE QUOTES to ...
The market continues to make small moves overall. Are we due for a large swing before the week comes to a close? The graphs below have been provided as a resource fo you to see past the marketing hype of mortgage companies and learn the true direction of mortgage rates, along with the vital knowl...
How To Understand Your FUNDS-TO-CLOSE When Buying A Home When you are buying a home, you will likely need to bring in money at the conclusion of your escrow period (also referred to as the "close-of-escrow").  The information below will help you understand where all of your money is going, which ...
Back-to-back days with no net market losses or gains. Is this the calm before the storm? The charts below have been designed to help you assess the trends pertaining to mortgage rates, while helping you to decipher THE TRUTH BEHIND MORTGAGE QUOTES. The Mortgage Street Smarts of where mortgage int...
After a roller coaster of a morning, the market ended up finishing exactly where it opened. See Market Analyst predicitons below to better prepare yourself for what is next to come in regards to your biggest financial expense. If you have a loan in process, be sure to better understand THE TRUTH ...
How Can We Avoid Another Housing Crisis In The Future? Step 1: Understand How We Got Here Whether you call it a "housing crisis" or "mortgage meltdown", have you ever attempted to explain to an un-trusting prospect or client how we got into this mess?  Of course there were some "bad apples" who w...
Whether you call it a "housing crisis" or "mortgage meltdown", have you ever attempted to explain to an un-trusting prospect or client how we got into this mess?  Of course there were some "bad apples" who worked in the real estate and/or mortgage industries, but we cannot (or at least "should n...
The market finished stron on Thursday with a net gain of 12 basis points. Below is a free daily report designed to help you understand what specifically is happening with mortgage rates, while providing clarity pertaining to THE TRUTH BEHIND MORTGAGE QUOTES.  The Mortgage Street Smarts of where m...
Finally some transparency in the mortgage industry! Be sure to learn THE TRUTH BEHIND MORTGAGE QUOTES before applying for a mortgage anywhere. There is no industry which spends more money on advertising with the direct goal of confusing their end user than the mortgage industry. Below is a daily ...

Jason E. Gordon

Sr. Loan Officer, CMPS, CDLP, CDRE, RCS-D, CDPE
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