guerrilla marketing weapons: How do you set the right price for your services? - 10/07/09 05:09 AM
I made a conscious decision to become a Realtor. That decision, though, was based on much more than saying to myself, "Gosh! My Realtor just made $5,000 for having me sign a bunch of papers saying that he didn't know anything about the house I bought and that he didn't do anything illegal while he was having me sign all the paper telling me that he didn't know abything about the house I bought. I can do that!"
My decision was based on getting doing some calculations for projected sales, projected income, projected expenses, and net income.
After working with so … (10 comments)

guerrilla marketing weapons: Images and identities - 09/25/09 01:30 PM
One of the most common problems with the newly self-employed is their corporate identity and their image.
Images can be manipulated, but your identity is who you are. Instead of creating an image, first determine how you want to be identified.
A short sale specialist? An REO/foreclosure specialist? The Condo Queen or Condo King? You can create an image as a short sale specialist much easier than you can create an identity as a short sale specialist. To create that image, simply have a lot of brochures and business cards printed saying, "Short Sale Specialist." Put the same thing on your … (12 comments)

guerrilla marketing weapons: If everyone is doing something, do something else - 08/02/09 04:16 PM
One of the most powerful statements I've heard in recent years was a comment that Warren Buffet said in an interview in May 2008: "If everyone is doing something, do something else."
That statement possibly is even more relevant in today's techno-world where a "great new site" seem to pop up every other day.
When it comes to me and my Clients, I've tried to transfer that ideology to the Internet, believing as Warren Buffet does that if everyone is doing something, do something else.
Consequently, I believe it is better to be a big fish in a small pond rather … (10 comments)

guerrilla marketing weapons: Getting business from home and garden shows, fairs, and carnivals - 06/24/09 03:59 AM
Each year here in San Diego County, we have four major home and garden shows, as well as one of the nation's largest Fairs, the San Diego County Fair.
Each year I consider getting a booth at the home and garden shows, as well as at the San Diego County Fair.
Each year, after careful consideration, I vote no.
Instead, I find that I can get a lot of business, and have a lot more fun, simply by walking around the fairs and home and garden shows with my company shirts on and leaving a business card at every booth I … (12 comments)