listing strategy: Generating Open House Traffic
- 06/28/10 02:17 AM
Ok, Summer's here and you're getting itchy for a week off, and so are all the consumers out there. They have the same lives we have: kids to the pool, kids to the movies, trying to find a few days to escape to the beach or the mountains or where ever. Summer can be a little slower because we and the consumers both have other things going on. So, how do you keep generating traffic for your Open Houses? I know some you out there aren't having so much trouble with this, but if you plug this into your situation you … (4 comments)
listing strategy: Your Marketing Plan Says a Lot About You
- 03/04/10 11:48 PM
What you offer sellers as a Marketing Plan says a lot about who you are as an agent. Is it just a to do list that you causually share with your prospective seller, or is is a strategic plan to maximize exposure and results? Let's break it down into some simple pieces...and lets start with what consumers tell us they like and dislike. The number one complaint I hear as a manager and as an agent is that "my agent never calls...", or "I only saw my agent once when they took the listing...", or "everytime I try to call I … (4 comments)
listing strategy: A Simple Technique to Win More Listings
- 01/19/10 11:09 PM
During a training seminar recently we were discussing the benefits of one of our company programs, and someone asked, "Doesn't everybody have this?" All of us have programs or services or systems that might be similar to what's offered by other companies, but the difference is who articulates it better as a BENEFIT to the home owner; What's in it for THEM? Now I'm not talking about the exclusive offerings of your company that aren't duplicated in the market place, I'm only talking about your similar offerings. Let's take the MLS as an easy example. Don't all agents put their listings … (8 comments)
listing strategy: What this Credit Crisis means to me…My two cents…
- 09/26/08 03:40 AM
The news shows are full of opinions, and as the old adage goes ‘everybody's got one.' So, here's mine. In a market like we are facing with lenders going out of business, and Buyers finding it harder to qualify for mortgages, and FHA and conventional underwriting rules changing almost hourly (sorry, over the edge there...) I have never been stronger on a listing appointment (that one is a fact!). I learned this strategy very early on, that I was a valuable advocate to home owners, and this value has nothing to do with advertising their property or holding their home ‘Open' … (5 comments)
Ok, Summer's here and you're getting itchy for a week off, and so are all the consumers out there. They have the same lives we have: kids to the pool, kids to the movies, trying to find a few days to escape to the beach or the mountains or where ever. Summer can be a little slower because we and the consumers both have other things going on. So, how do you keep generating traffic for your Open Houses?
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