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brand: QUALITY VS. QUANTITY
- 06/16/10 06:56 AM
The quantity of qualified buyers is more important than the quantity of buyers overall.
Why is it important to know this? Think about your marketing. Would you rather invest your time and money marketing to 10,000 possibilities, or 1000 probabilities? Would it be more effective to touch those 10,000 people once….or those 1000 people 10 times?
Of course, the answer is obvious. If you are reading this, then you probably already understand the importance of targeted marketing. But HOW do you go about doing it?
1) Learn from history
Take a moment to think back to your best clients. (Don’t … (3 comments)
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brand: What is your product?
- 03/09/10 08:05 AM
As I travel the country speaking to Realtors® about branding and marketing, I find that this is one of the most important questions that must be asked. Agents will say “homes” or “service” or “peace of mind” or “trust” . We can all pretty much agree that in any business, our primary goal is to market our product. And the true answer is, the product…is ME. Let’s face it. All things being equal, people do business with people they like. And more importantly, all things NOT being equal, people STILL do business with people they like! There is a reason why … (1 comments)
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brand: Snowstorms and Real Estate
- 01/11/10 02:56 AM
I was "enjoying" a drive through town the other day while my car slid around on the freshly fallen snow, my windshield was caked with salt and smeared slush, and my wipers just made it worse. But, I had to get where I wanted to go...so I kept driving cautiously until I was done with my work and back safely at home.
And while I was driving, I got to thinking, "How is this like the real estate industry?". Well, in a snowstorm we have 3 types of people. 1) The ones who keep driving like its summer time. cruising along … (2 comments)
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brand: Don't Thank Your Clients for Their Business...
- 11/25/09 03:26 AM
...They'll give you business because you thank them!
As we enter this season of gratitude, joy and generosity, I thought I'd make mention of something I read recently that I felt needed to be addressed.
61% of Realtors do not use social networking tools and sites because...get this..."IT DOESN'T BRING ME ANY BUSINESS" Now, if you are reading this, there's a pretty good chance you fall in the other 39%. But if there is an agent you know that is still "in the dark" and you want to help them out...please turn on the light for them!
There was a time, … (1 comments)
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