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realtor marketing: QUALITY VS. QUANTITY
- 06/16/10 06:56 AM
The quantity of qualified buyers is more important than the quantity of buyers overall.
Why is it important to know this? Think about your marketing. Would you rather invest your time and money marketing to 10,000 possibilities, or 1000 probabilities? Would it be more effective to touch those 10,000 people once….or those 1000 people 10 times?
Of course, the answer is obvious. If you are reading this, then you probably already understand the importance of targeted marketing. But HOW do you go about doing it?
1) Learn from history
Take a moment to think back to your best clients. (Don’t … (3 comments)
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realtor marketing: BLACKHAWKS WIN! And so do YOU!!!
- 06/10/10 08:39 AM
My accountant almost killed me today…here’s why.
Last night, while watching the Blackhawks game I said something that may have been a little stupid. I was standing in front of the TV with my brother-in-law when the game went into overtime, and I blurted out the following comment –
“Dude, if they win I’ll celebrate by offering our $795 identity package for $49!”
You see, the Blackhawks, until yesterday, hadn’t won a Stanley Cup in 49 years, so I decided (without really thinking) that $49 seemed like an appropriate number.
Well, needless to say, I’m an honest man and it’s time … (1 comments)
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